TikTok not only a problem for YouTube but also Instagram

Social Chai ☕
Digital Tipper
Published in
2 min readFeb 15, 2020

Tik Tok a successful video sharing app from china has impacted India after its own nation. The most use of Tik Tok is in china, second on the list is India. According to data total numbers of download in the year 2019 is almost more than 1.4 m, which is quite huge number for a non gaming app, even Instagram & Facebook comes after tik tok on the download list. Tik Tok has not only been a threatening app only for YouTube views but also it has affected the people spending time on Instagram feeds.

Now a days many YouTube creators have uploaded video on YouTube views are being decreased. The reason is people spending more time now on TikTok. People prefer to have a moral in a single minute rather than watching videos for 10 , 20 or 30 minutes.
The spoke person of Tik Tok has announced about the redesign of the app, making its profile look alike Instagram profile, focusing on Number of Followers & bio, which gives a complete idea about what the profile is exactly about. Also the reports says the no of time spend by users on Instagram has decreased and are using Tik Tok more, so the changes in design and making the app more user friendly might attract more audience.
Even the Brands & sponsors are now focusing more towards working with the Tik Tok creators, as the audience reach for tik tok is quite good. You can see a lot of celebrities been active on Tik Tok more day by day.
Tik tok profile gives user to attach their Instagram & YouTube link to connect directly to the account, but still people hate to break the link of tik tok timeline.

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Social Chai ☕
Digital Tipper

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