Smart Product Ideas to drive users sign-ups for your business
Conversion Rate optimisation remains a very important factor in the success of a product. Once you have acquired a lead, the right kind of targeting, optimising the click-through rate and ultimately driving sales is on top of mind for most of the senior leaders in an organisation.
The first challenge on this road is getting new users.
How do I get new users to my app/website?
The most obvious way to get more people to your landing page is SEO. But does a page visit always give you a lead?
How do we optimise this stage of the funnel?
It comes down to this one question — “What is it that drives away the sleep of your user? What is it that the user wants to know so badly for which he/she will do a Google Search?”
The problems discussed above can be solved by integrating small tools and products, which provide the user with useful information and in turn provide their details for further communication.
Here’s a look at some of these tools :
1. Rank Predictor
Careers360
Let’s take the example of CAT Aspirants. Once they have appeared for CAT, the biggest thing that they are worried about is — “What percentile will I score based on my performance?”
Enter — CAT Percentile & Rank Predictor. This tool asks you to enter your examination details, your estimated score based on your attempts and calculates your percentile based on your total score.
On entering the scores, the user is prompted to enter the email ID to get the estimated rank and score on email.
A major chunk of the leads for these education websites — Careers360, MBA Universe, CollegeDunia is captured through the CAT Percentile Predictor.
2. Calculators (Insurance/Finance)
Whether you buy a car loan, a home loan or an education loan, you need to know how much EMI you would be paying over the duration of the loan. An EMI calculator is a powerful tool to assess the same.
Another tool used by Cars 24, allows you to evaluate the value of your used car online, based on the model, the distance it has run and the city.
3. Know your budget (Technology/Travel)
VenturePact introduced a tool which calculates the cost of building a mobile app based on your geography. Within 2 weeks of launching, the calculator boosted traffic by 15% and increased conversion rate by 28%.
While Splitwise is better known for splitting expenses in a group, they have created “The Spliwise Travel Calculator” to split the costs for those random weekend getaways.
4. Keyword Search
It’s important to look at what your users are searching for and what are the search volumes. Based on that you can
Conclusion
We have discussed some of the tools we can integrate into the user journey which will help your business in getting discovered. In the next article, we will discuss what makes a user drop off after signing up and if there is a way to optimise that.
Sources:
2. https://www.cars24.com/value-car/
3. https://bschool.careers360.com/articles/cat-percentile-predictor
