8 Undeniable Ways to Build Trust and Credibility With Your Brand on Social Media
The use of social media by marketers to market has become one the main focal points of virtually all businesses, big or small. Social media is a robust marketing instrument that has the capability of reaching a massive audience faster than you can imagine.
However, many business owners have not been able to utilize the power of social media to understand the best possible way to positively impact their business.
There has been a lot of advancements in technology which have had a positive effect on social media, making it a lot easier for businesses to engage and communicate with their audience. But there is something missing: failure to build trust and credibility through the various avenues that social media has provided.
To build trust, you must first establish yourself as a trustworthy and credible authority in your niche.
Here are 8 undeniable tips to help you establish trust and credibility using social media.
1. Start Your Own Blog or Website
Setting up your own blog or website is a must. But having a blog or website is not all there is to it.
You will have to create quality content that your audience will love to read and share on social media platforms, including evergreen content that is unique and compelling enough to move your audience to action. Easier said than done!
You also have to guarantee that your blog will provide a solid user experience (UX).
2. Be Consistent
Now you have a blog, what’s next? You need to create content regularly. Create content on a variety of topics that your target audience is searching for on the internet.
Communicate with your audience, find out what types of content they love to read, and create those. Use social contests, throw a question or two at your audience on social media, and at the end of your blog post, ask them what they will love to read next.
With this information, create content that will solve your audience’s problems or be able to teach them what they need to know. Again, it’s about content that will entertain and move them to action.
Not everybody’s a great writer. If you’re worried about it, you canhire someone to write for you.
Outsource your content. There are freelance writers and guest bloggers. Employ their services.
3. Be Active on Social Media
The fact that some people have the idea of pitching their products and services to their customers right from the very start is an awful idea prior to building that trust — not to mention the fact that some have not been posting on social media for months on end.
Such a concept is wrong, it is killing your brand reputation, and is negatively affecting your trustworthiness and credibility.
“Social media is not just a way to sell to your customers. It is a way to connect, create a community, and build trust and loyalty. Social marketing is crucial, not separate to your brand community. Start relating to customers and stop selling to them. When you build trust and loyalty, the sales will come.” — Timothy Alexander
This is so true. You must start relating to your customers. If you are not active on social media for months or there-about, you are classified as being inactive and will definitely lose the little trust you might have built.
I personally unfollowed over 3,000 of my followers on Twitter recently because they have not been tweeting, which means I do not trust them anymore.
Think along the lines of the 4–2–1 rule for social media. It’s OK to post content from other sources which your target customer will find interesting. It takes the pressure off you to write everything yourself and helps build your credibility. A good rule of thumb would be a ratio of 4 pieces of content linked from other sources to 2 original pieces of content for every 1 offer you make.
“One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.” - Zahara Jade
As you actively engage on social media, you will need network by joining groups and forums.
The concept is that when you join groups and forums, you are likely to meet many others who are interested in your niche. The best part, you might meet top influencers in your niche and create a cordial relationship with them.
Chances are, they may refer you to others Influencers which will help to expose your brand far and wide, and also enable you build trust and credibility. It’s also a great way to find relevant content.
5. Discover Your Area of Competence
Whatever area you feel you are competent at, you need to experiment a lot more to discover which of your Strategies are most effective.
For instance, if posting inspiration and motivational content gets you more engagement on social media, take advantage of that and post more of those with your blog content.
The idea is for you to discover the type of content that gets you more engagement. Among the contents you've created, which ones are more popular? Find out and create more of such content.
Whenever possible, though, it’s best to relate that content back to your core business. After all, we’re not doing this for fun are we? We’re trying to build relationships with potential and current customers so when they need our services, we are top of mind.
6. Be Transparent
Be honest about your business, and unbiased in your recommendations. Let your audience and potential customers know your story. People can see through hype and hyperbole quickly. Be genuine in everything you do.
Mistakes are certain to happen, so if there are some mistakes along the way, address thempromptly. Bad reviews can hurt your business — especially when they go unresolved. Responding to a complaint or mistake with a positive message, steps you’ve taken to change things up, or a positive resolution creates a compelling story.
“Every business makes mistakes. It how your business responds to your mistakes that makes all the difference. “— Paul Dughi
7. Be Accountable
“If a customer has posted a complaint or question, they expected a quick response, typically within 1~2 hours. Resolving their questions and complaints will not only create a satisfied customer, but other social users will see how quickly the issue was handled as they form their own opinions about your company.” — Strong Social.
In marketing / business, things might unexpectedly go wrong. It may be invoicing issue, delivery issues, or a myriad of other problems.
When something goes wrong, do not try to make excuses in order to hideit. Take responsibility for what happen, and by means of social media, apologize to your audience and try to make it up for them.
8. Use Testimonials
Testimonials from your customers are key content components because these types of content are considered neutral, objective, and open-minded. But since they are talking positively about your business, they often resonate more with readers.
Testimonials are confirmation that potential customers are looking for in order to move to action. It gives them confidence to move forward since others have made the same decision.
When you use testimonials, you are, in effect encouraging, your audience to buy your product and services. It helps to advertise your brand or business effectively and testimonials are genuine proof of your brand’s success stories.
Building trust and credibility on social media with your business brand requires commitment and effort.
There are many ways to build trust and credibility on social media. Which ones have you used? How did it work for you? You comments will be well appreciated.
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