How you can take advantage of Facebook Ads ad limitations

Mike Ivars
Growth Ads
Published in
7 min readMay 31, 2021

--

Facebook ads

Social networks are constantly changing and making multiple adjustments, such as the case of Facebook Ads ad limitation. Despite the reputation crises it has suffered in recent years, it remains one of the most popular digital platforms in the market, with millions of active users.

Keeping up to date with social media updates is fundamental to succeed in your Social Media strategy. Especially when you use these platforms to advertise your brand and what you offer. Therefore, you have to take into account all the parameters set by each network.

Knowing the current Facebook Ads limitation allows you to know the right amount for your account. But it also gives you the possibility to take advantage of it in your advertising plan, as it can be beneficial for your company.

Volume of ads allowed by Facebook Ads

It is important to know that the performance of an ad improves depending on the number of times it is shown. Therefore, advertisers of different sizes should use different ad volumes to improve performance.

In order to do this, you must apply the Facebook Ads ad limitation, which has four different levels according to the advertiser’s budget. Below you will find them in more detail:

  • Small to medium pages (less than…

--

--