What Is Behavioral Marketing And How Can You Use It?

What is behavioral marketing? Behavioral marketing in its most basic definition is the process in which companies gather information through web-based user data, in order to create a marketing strategy to maximize revenue and growth. It’s important to note that when it comes to consumer behavior, for both businesses interested in understanding what makes their consumers tick and customers who want to understand how they get targeted, the more knowledge about the specific person or group of people you have, the better off you are. In recent years behavioral marketing has been an especially hot topic because of new technological advancements within analytics tools from Google Analytics down to online survey applications such as SurveyMonkey.

Where Should You Start?

As a website owner or business owner, there are a variety of ways that your company can begin to approach the world of behavioral marketing. First and foremost, if you do not have a website, to begin with, then starting your foray into web analytics and behavioral marketing is going to be much harder than if you already had a site that was collecting information about its users. Once you establish a site and can get data from it (assuming at least some traffic), one of the easiest methods of understanding how consumers interact on your site is through Google Analytics, which for all intents and purposes, is free. Once it’s in place, you’ll get immediate statistical feedback based on user input such as time spent on the…