The Weekly Authority #37

We Scour the web to give you the Latest, Proven Content Marketing and Social Media Strategies to grow your business with the Weekly Authority.

CONTENT MARKETING

How Important is a Logo to Your Business? via Gary Vaynerchuk

Although logos can be important for branding, they are NOT the most important thing for building and growing your business, according to Gary Vaynerchuk. Here’s why.


3 Ways to Increase Sales with Pokémon Go (Really) via @adamhonig • HubSpot

Did you know that you can use the insanely popular Pokémon Go game to bring leads to your business? Here’s what you need to know to take advantage of this craze and leverage it to increase sales.


4 Unexpected Ways Infographics Increase Lead Generation via @latashamdoyle • @Wishpond

Don’t underestimate the power of Infographics when it comes to generating more leads for your business. Check out these insider tips on how to use Infographics to attract your target audience and convert them into new clients.


Making your content perform beyond just SEO via @janetdmiller • @SEngineLand

Content that generates traffic is great; content that generates leads and sales is better. Check out these actionable tips for enhancing content performance, from creation to optimization to conversion.


Why Content Marketing Volume is Increasing but Engagement Isn’t (and What You Can Do About It) via @val_levin • HubSpot

With more brands jumping on the content marketing bandwagon, it can be challenging to get noticed and engage a target audience. Here’s what you can do to cut through the noise and make sure your content attracts and resonates with your target audience.


SOCIAL MEDIA MARKETING

One Weird Trick to Get More Facebook Likes for Free via @larrykim • @WordStream

Did you know that there’s a free way for you to invite real people who have engaged with your Facebook content to Like your page? Here’s the little-known hack you can use to build a bigger Facebook following and start turning more fans into prospects (and new clients!).


5 Ways to Use Twitter to Drive Foot Traffic to Your Business via @MichaelAynsley • Hootsuite

Get more out of your Tweets using these business-driving Twitter tactics. They can bring more customers right to your business’ front door.


How to Get Followers on Instagram: A Full Guide via @SproutAlexYork • Sprout Social

When you’re ready to organically build your Instagram audience, here’s what you can do to build a solid follower base — and to make your brand memorable to your audience.


Snapchat Hacks: 22 Tricks and Features You Probably Didn’t Know About via @MichaelAynsley • Hootsuite

Check out this insider’s guide to the lesser-known (and powerful) features of Snapchat. Incorporating these into your Snaps can take your Snapchat game to the next level!


Six ways Pinterest is becoming serious about visual search via @terezalitsa • @sewatch

Pinterest is transforming into a powerful visual search engine, and its latest features hint of a promising future. Here’s what you need to know about the future of Pinterest so your brand get the most out of the visual search component.


7 Proven Social Media Marketing Tips to Improve Engagement & Your ROI

Social media has taken the world by storm, providing a direct way for people — and businesses — to share, connect and engage with each other. With the various social media platforms available, however, knowing where to focus your campaigns and grow a presence for your business can be confusing (if not overwhelming).

And if you don’t have a clear plan (or goals) when you get started, blindly jumping into social media marketing for your business can seem like falling down a rabbit hole.

To help you avoid this pitfall, this week, I’m sharing some helpful (and essential) social media marketing tips that I’ve learned from research, trial, error, and successes. Using these as best practices to get started on social media (or to revamp tired, unsuccessful strategies) can help you gain a better ROI while establishing more authority for your brand on social media:

1. Figure out who you’re targeting before you dive in — If you don’t have a clear idea of who your target audience (or ideal client) is, you’re probably going to be wasting your time, money and other resources jumping straight into social media marketing. So, make sure you know precisely who you want to target, connect with and engage on social media. This can help you determine:

2. Start slow and focus on one platform at a time — This is crucial. If you try to build a presence on multiple social networks at the same time (or before your brand is really established on any network), you’re probably going to be spreading your resources thin and not really succeeding at gaining traction on any of the networks. So focus on one platform at a time. You can always add another platform later. And, as you do this, be sure to also:

  • Develop a thoughtful, optimized profile on the network
  • Set up a posting schedule that you can stick to (so there’s regularity and reliability in your posts).

3. Closely monitor the results — You’ll never know what’s working (or what’s turning people off) if you don’t analyze how your posts and campaigns perform. So, make it a habit to regularly check the results of your social media campaigns so you can pinpoint the types of posts (and the topics and timing) that are most effective.

4. Don’t be afraid to try something new — Trying out new tactics on social media can keep your posts fresh for your followers — and it can be central to figuring out even better ways to connect with your target audience on social media.

5. Check out and respond to others’ posts — Or, put in another way, you have to give value and attention in order to get it back on social media. So take notice of others’ posts and comments, instead of just focusing on publishing your own posts. Be open to commenting on, sharing and/or liking others’ posts (especially those who are your ideal client or who may be social media “influencers”).

6. Close the loop — Add social media buttons on your website, and incorporate your blogs (and other quality content) into your social media posts. A word of caution here: don’t only feature your own content or marketing message in your social media post (because this can be off-putting and come across as too “salesy” or disingenuous). Be sure to incorporate interesting stories, helpful tips or other content that your target audience will find valuable and compelling.

7. Be patient and don’t get discouraged — It can take time to dial into to the best social media strategies for your brand and audience. So, don’t give up or go on autopilot when things seem to stagnate (or when you simply aren’t getting the results you want). Be patient, keep trying, and remember that you can always turn to an expert for help.

What tactics have you found to be more or less successful when it comes to social media marketing? Have you run into any specific challenges — or achieved any major successes — with your brand’s social media campaigns?

Tell me more about your experiences and results on Facebook or LinkedIn. And stay posted for the upcoming weekly when I’ll share fascinating social media demographics (for Facebook and Twitter).

In the meantime, don’t hesitate to get a hold of me on social media to ask me any digital marketing question, find out more about Digital Authority’s holiday specials, or just to say ‘hi.’ I look forward to hearing from you!

(note: In the spirit of full disclosure, some links are an affiliate links, which means that I may get a commission if you decide to purchase anything from X company. I only recommend products & systems that I use or have used and love myself, so I know you’ll be in good hands.)

(This article was originally published on DigitalAuthority.co)