DigitalBits Appoints CTO to Spearhead Companies Core Consumer Technology
The Expansion of DigitalBits Leadership Team Comes Ahead of a Series of Product Developments to Further the Adoption Web3 Technology Through Globally Recognized Brands
March 23, 2023 — DigitalBits, the leading blockchain for brands, today announced the appointment of Riccardo Cambiassi as Chief Technology Officer (CTO). Riccardo brings over 20 years of experience building technology products across industries including payments and logistics..
As CTO of DigitalBits, Riccardo will spearhead the development of DigitalBits core products to further enable a seamless adoption of the DigitalBits blockchain technology. As his first step as CTO, Riccardo will begin focusing on an upcoming blockchain testnet and mainnet release, as well as on a new DigitalBits wallet (AstraX) deployment to enable greater UX to match leading non-custodial wallets.
Riccardo will be instrumental in building and growing the community of blockchain developers to execute DigitalBits long term vision of enabling mass adoption of Web3 through the integration of its technology with legacy brands through loyalty rewards programs and more. As the DigitalBits ecosystem continues to develop and grow its product offerings, Riccardo will ensure consumer-centric focus to ease the use for all DigitalBits brand partners choosing to offer new forms of brand engagement to the consumer of tomorrow.
“Riccardo’s expertise in payment infrastructure will be instrumental in ensuring that DigitalBits core-products are secure, transparent, and with superb user experience,” said Daniele Mensi, Managing Director of DigitalBits. “We are fortunate to have such a talented and experienced CTO leading the technology team that will grow to attract new talent from all over the world. His leadership and guidance will undoubtedly help us achieve our goals and continue to drive on-chain adoption within our industry and with the legacy brands we continue to work closely with. Riccardo has a spotless vision for the future of DigitalBits and is dedicated to creating better products that prioritize and anticipate the needs of our users.”
Previously, Riccardo served as a technology consultant for companies including GoCardless, and Yodel to name a few, allowing him to gain a deep understanding of the intricacies involved in creating and managing product focused complex systems.
“DigitalBits is leading the way for brands and non-crypto native consumers to easily onboard into the Web3 ecosystem through strategic brand partnerships and consumer friendly products to a long-lasting journey entering the metaverse,” states Riccardo Cambiassi, newly appointed CTO. “I am thrilled to be joining the team at a time of pivotal growth and continue to develop technology that will empower brands and users to adopt this revolutionary technology in a safe and easy-to-use manner.”
DigitalBits is focused on empowering brands and the consumers of tomorrow with fully digitized and secure interactions.
About DigitalBits Blockchain
DigitalBits is a layer-one blockchain protocol prioritizing security, speed, and cost-savings. Any asset can be tokenized on the DigitalBits blockchain, from branded stablecoins to incentivize consumer loyalty, fan engagement, social tokens, and NFTs created by artists, celebrities, and sports organizations. By making payments efficient and cost-effective, DigitalBits provides the foundation for real-world mass adoption of blockchain technology and cryptocurrency. Learn more at https://digitalbits.io.
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