DigitalBits Foundation Appoints Daniele Mensi as CEO
The Expansion of DigitalBits’ Leadership Team Comes Ahead of a Series of Product Developments to Further the Adoption Web3 Technology Through Globally Recognized Brands
DigitalBits, the leading blockchain for brands, today announced the promotion and appointment of Daniele Mensi, current managing director of DigitalBits Foundation, as Chief Executive Officer (CEO). Mensi has been with DigitalBits blockchain project since September 2021 and brings a wealth of knowledge and previous experience serving various roles in technology and finance to lead DigitalBits to the next phase of growth.
As CEO, Mensi will be responsible for driving further developments of the DigitalBits technology, its ecosystem and community to offer more innovative methods for brands to grow consumer engagement and reach a larger customer base entering the blockchain and web3. Mensi will spearhead existing and upcoming partnerships to guide DigitalBits into new levels of global adoption while developing a core product suite, such as DigitalBits’ cutting-edge cryptocurrency-based loyalty programs. As CEO, he will keep on working with the globally distributed team’s current initiatives and continue the development of new technology solutions for brands to drive adoption of Web3 through unique customer rewards, loyalty programs, DeFi products, cashback offers, NFTs, and more. Furthermore, along with CTO Riccardo Cambiassi, he is now actively engaged to support a major mainnet protocol upgrade to launch a new DeFi ecosystem of DEXs and Liquidity Providers and to create an inclusive environment to onboard new communities of developers, as recently discussed in an interview with the biggest Indian brokerage platform CoinDCX along with brand ambassador Francesco Totti. The DigitalBits blockchain currently holds exclusive and strategic partnerships with legacy brands such as leading football club AS Roma, as well as a recent with MotoGP’s Fabio Di Giannantonio, who will assist in the development of DigitalBits products to collaboratively drive the adoption of Web3 technology to the MotoGP GenZ and millennials fanbase.
“I am fortunate to have been able to build and expand such a talented and experienced team that is just as motivated and passionate about DigitalBits’ mission as I am. DigitalBits has an amazing community of supporters that inspire us to perform and communicate more effectively. I will strive to oversee and manage in a manner that helps DigitalBits achieve its goals and drive on-chain adoption within our industry and with the legacy brands we continue to work closely with,” says Daniele Mensi. “DigitalBits is at the forefront of innovation and I am honored to serve in this leading role, to continue engaging with all members and supporters of our community and to inspire any new developer, brand or consumer to join DigitalBits blockchain. I look forward to contributing and helping us reach our full potential to drive mass adoption as well as a truly decentralized technology,” he continued.
Mensi has held several leadership roles during his career and began on the tech team of Hutchison Whampoa (now commonly known as the telco operator Three/3) that launched the first-ever 3G Network rollout. He was appointed international CEO and VP of Growth for the cloud communication platform company Ubiquity (rebranded as Kaleyra NYSE:KLR) in 2016, contributing to its growth trajectory to the IPO at NYSE. Mensi co-founded multiple blockchain businesses, such as Oxford Blockchain Foundation, giving him a deep understanding of the intricacies involved in building and managing operations in complex technology and finance industries.
DigitalBits was originally founded by Al Burgio, a serial entrepreneur who served as the CEO and founder of Zytara and previously Console (acquired by PCCW Global), who has launched the DigitalBits protocol and the overall project since 2018. Moving forward, all strategic, operational and management activity led by DigitalBits Foundation will be spearheaded by Mensi and the new team who will continue to drive strategic partnerships and leverage the DigitalBits brand and technology to continue empowering brands and the consumers of tomorrow with fully digitized and secure interactions.
The goal of the project is to leverage the core values of the blockchain like transparency and decentralization and the team at DigitalBits will continuously support ecosystem’s members to foster these.
About digitalbits
Website | Twitter | Instagram | LinkedIn | Facebook | Telegram | Announcement |
