Fashionable Word 2022, Managing Director, Daniele Mensi talks about “How NFTs and blockchain contribute to the marketing funnel”

Milan — 14th of June 2022

Live questions raised by the moderator Marco Zanardi, President of Retail Institute Italy

What is DigitalBits and how blockchain can transform brands economy?

“DigitalBits is an independent blockchain, a layer 1, a protocol, and a cryptocurrency if written in lower case. It works on an open infrastructure, operated by participating organizations, and doesn’t depend on other projects like Bitcoin or Ethereum to function.

It is a blockchain project, whose goal is to be the blockchain for brands, so the goal of DigitalBits is to deliver mass adoption of blockchain-based assets by leveraging the so-called brand economy. It’s one of the few blockchain projects to my knowledge with a very strong focus on user experience and product marketing.

DigitalBits blockchain has been selected as the blockchain of choice for truly global brands such as FC Inter, the football club of Milan, and AS Roma, in order to issue NFTs, cryptocurrency, and other digital assets. I often start by saying what DigitalBits is because I put myself in your position and ask myself the question, But if I wanted to talk about the same thing with Bitcoin, who should I talk to? Is there a Mr. Bitcoin? Is there a company? Is there anyone I can talk to? The answer is no or at least it requires in-depth understanding.

So new business models are emerging to support the brand economy, which will allow brands to enter the world of web3, blockchain, and cryptocurrencies in a progressive way, and today I am a testimonial of this journey.”

What is the value of blockchain technology in the perception of the average consumer and what are the advantages for brands to embrace this technology?

“First of all, if we talk about NFTs, that is in the headline of this event, it is all about creating an unprecedented funnel of engagement and brand awareness that, to date, without prejudice to the experience of the brands with which I have been interacting with, have never seen before.

It is all about talking in a digital-native language and having a vibrant strategy to involve fans in new and broader experiences.

For example, NFT for many is perceived as a new asset on their own, while I do see this as a tool of proof-of-ownership/experience/attendance to be coupled with additional benefits that can be unlocked over a lasting funnel of engagement.

Think about having a digital version of a sticker or a poster that will enable access to a specific experience as well as to trade it over a specific platform with digital currencies.

Furthermore, I’ll also take another example of Chili.com, which is not a fashion brand but is a video-on-demand platform, which will launch tomorrow with a new cryptocurrency payment system.

They had an enormous brand awareness by launching this campaign, being the first in the growing world across their category to accept cryptocurrency. DigitalBits is one of the 4 accepted coins to purchase movies along with Bitcoin, Tether, and Ripple accessible from Italy, Germany, the UK, Poland, and Austria.

In the end, Technology is not to be explained, it has to be used to measure how transformative and impactful it is for anyone’s life.

I feel we are part of an unprecedented and transformative wave of technology evolutions driven by the blockchain and it is great for me to be here today to share with you my passion and excitement.”

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