Press Conference Recap: Francesco Totti First Global Ambassador
December 6 2021 — DigitalBits welcomed its first Global Brand Ambassador, at an exclusive press conference at Lanterna di Fuksas in Rome this week.
It was the culmination of a few days of activities including Francesco returning to the Stadio Olimpico for the sponsored match between AS Roma and Inter, for the first time in 2 years as a guest of DigitalBits. Totti was welcomed by all the 50,000 spectators, and a teaser video, released by DigitalBits.
Francesco will help to advance the DigitalBits brand, fostering positive values, like trust, reliability and a sense of belonging.
“It’s a new journey, unlike the others; I never imagined being able to enter a digital world, even though now I believe it’s the most important component of our lives, especially considering how our children go at 2–3 times the pace of us. This is the appropriate time for me, and I’m looking forward to a fantastic voyage.”
— Francesco Totti
Furthermore his role as a Global Ambassador could do more to attract other iconic brands to the DigitalBits ecosystem.
“I am delighted to welcome Francesco Totti as DigitalBits Global Ambassador. Iconic brands are built through their relationship with their consumers. I look forward to partnering with Francesco to attract other iconic brands to the blockchain and DigitalBits ecosystem.”
— Al Burgio
The press conference was a successful event, and it received a lot of media traction. In the room, the following were present: RAI, Mediaset, Sky, Il Messaggero, Gazzetta dello Sport, CoinTelegraph IT, and so many others. Social media and the internet was abuzz at this announcement. Totti had over 450,000 views on his DigitalBits video and over 75K likes on his posts alone, with many of his followers being major businesses and influencers.
And it’s just the beginning. Stay tuned for more exciting updates.
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