Smart Things and the New Customer Experience

Computers and the Internet will soon disappear. They will be everywhere and nowhere. How? Just like electricity, just like books, they will become ordinary. They will disappear from our agenda and disappear behind walls, between cotton threads. Some will only measure what is in the air, while others will constantly analyze our sweat to predict possible diseases. From the clothes we wear to the glass of water we drink, all the tools and equipment used in daily life will be connected to the network and transfer data thanks to their chips. In traffic, vehicles will communicate with other vehicles on the road, many of which will be controlled by computers while their passengers travel safely. All of these developments are not in the distant future, many of them are already happening now. We are now in the new era of customer experience.

From the point of view of brands, in this new era, there is the opportunity to obtain data about their customers in areas that have never been available before. This data rain, which we call big data, can be analyzed correctly and can now be shaped by the instant data of real customers instead of many assumptions based on predictions based on examples. A food brand will be able to accurately analyze whether my customer is on a diet today and how well he/she complies with his/her diet and organize a campaign about a product that suits the…