Welcome to our first post!
We are pleased to share with the world our journey into Digital Society School — DSS.
Sharing is the key to success! When we share an idea with 3 different people, they get to hear it once and we get to hear it 3 times, helping us to be better prepared for the future.
Yes, it is all about the future! We are interns from DSS and our mission is to design a sustainable and desirable future. Do you want to be ahead of your time? Awesome, join us in this adventure!
First things first!
Last February, our team started working together in a design challenge from ING Bank, but before providing you with more details about our goals and deliverables, let us introduce you to our team members, our superpowers and wishes. From the left to the right:
Nayla, India: My idea of an innovation is when I see a harmonious blend of design and technology along with a subtlety of abstraction. Being enrolled as a New Media Design student at National Institute of Design (India), I am interested in making interactive installations, tangible interfaces and digital products — backed up by clear concepts and in-depth research.
Shanshan, China: My major is industrial design in bachelor degree and design strategy in master degree, in Japan and now being exchanged in Amsterdam. I like drawing some illustrations and swimming in my daily life.
Laura, Brazil: I deeply believe in the power of creativity and design as a key success factor. My life motto is to help institutions to shift their mindset by inspiring them towards a circular economy, developing services and products that generate real impact and value in people’s lives.
Sam, The Netherlands: Yo, I am a Dutch student studying at the HvA. The thingy I’m studying over there is computer engineering, and well its as exciting as you might expect. So what I like to do for fun is (insert drumroll here): Gaming yes I know how unexpected.
Dan, China: our lovely coach who is leading us in this process.
About our project:
ING is building a campus in Amsterdam, an urban hub where businesses, academics and innovators from all sectors can work together in an open and dynamic environment that stimulates creativity and boosts invention. Against this backdrop, the main design challenge lies in how we can apply interactive technologies to connect inhabitants and cultivate an inclusive campus community. To do so, we will be exploring the strength of combining physical campus space with digital cyberspace, in order to stimulate social interaction and foster collaboration.
Sprint 1/6 :
Our Sprint 1 allowed us to dive deep into our design question in order to understand all the meanings behind it.
Along the process, our group discussed a lot of abstract concepts and subconcepts such as — vulnerability, anxiety, authenticity, fear and so on, and we identified that there was an “unnamed thing” surrounding our learning process, which was bridging all different keywords in our discussions. Although there was a relationship between all of them, we could not find what was the link responsible to make this chain of knowledge.
After finishing our research (desk research, literature review, observation and interviews) our “unnamed thing” turned into our “superhero” and our biggest insight was that the concept of CONNECTION itself is a combination of 12 other sub-concepts, which only makes sense together. Consequently, the process of creating a framework for this concept in order to have a common ground with all the stakeholders was our biggest drive.
Because it is a very popular word used in different perspectives and contexts, we decided to frame our vision from a psychological perspective, which gave us the opportunity to understand human thoughts, emotions, motives and expectations.
Houston, we have a definition, but wait…
Based on our research, our team ended up in a definition of connection, but, taking into account the human-centred-design, we understood that it is important to bring the end-users' perspective in order to merge our knowledge to set in place a common ground for the project.
To achieve this goal, we designed a research tool named PUZZLE, which aims to:
1. communicate our definition of connection to our client based on our research;
2. to encourage meaningful conversations around the word — ‘connection’;
3. to learn from our audience their understanding of the concept.
Alongside, we also designed a matrix to expand our knowledge about existing platforms which connect people, with digital X physical variables. It helps us to compare the examples with a multicultural perspective, also helps us to find some commonalities and contrasts and finally get some inspiration from their strengths.
After presenting what we have learned so far and playing the Puzzle with our client, we got important feedbacks which will help us to iterate our first prototype in order to get meaningful insights from the future participants, during the testing process.
Now, it is time to make some improvements and play the puzzle with a range variety of people. Having enough awareness of the concept, our next step would be to dwell more into the spatial design and recent technologies that are trying to connect people and learn more about our end-users and their expectations.
Work hard, play hard!
Curious to know the outcomes and next steps? Stay tuned in our posts!
Tchau *Portuguese | Doei *Dutch | 再见 *Chinese | Alvida *Hindi
The Digital Society School is a growing community of learners, creators and designers who create meaningful impact on society and its global digital transformation. Check us out at digitalsocietyschool.org.