Content Designers: UX Professionals.

Digital Suffolk
Digital Suffolk
Published in
2 min readJul 12, 2023

In today’s digital age, local governments are increasingly turning to Content Designers and User Experience (UX) professionals to help them create user-friendly and effective digital services. These professionals use their skills and expertise to understand users' needs and then design and develop digital experiences to meet those needs.

Why are Content Designers and UX Professionals important?

There are several reasons why Content Designers and UX professionals are important for local government, especially in Suffolk. First, they can help local authorities to improve the accessibility and usability of their digital services. This is important because it ensures that all users, regardless of their age, ability, or language skills, can easily find and use the information and services they need.

Second, they can help to improve the overall user experience. This means making sure that the services are easy to navigate, that the information is clear and concise, and that the overall design is visually appealing.

Third, they can help to measure the effectiveness of digital services. This is important because it allows local authorities to see how the public is using the services and to make necessary improvements.

Person working on a laptop looking at how different websites work and looking at users experience.

Content Designers and UX professionals typically work with local government teams in a variety of ways. They may be involved in the early stages of the planning process, helping to define the goals and objectives of a new digital service. They may also be interested in the design and development process, working with developers and other stakeholders to ensure that the service meets the needs of users.

In addition to their work on individual projects, they may also play a more strategic role in local government. They may help to develop content design and UX guidelines, or they may provide training and support to other staff members.

Some of our projects include:

Developing a new website for the council that is more user-friendly and accessible. Automating some of our processes using artificial intelligence, which saves time and money. Supporting teams across the council to support them and be involved in discussions about user journeys cross-platforms.

Here are some of the qualities that Content Designers and UX Professionals offer:

Passion for digital technology
Strong problem-solving skills
Excellent communication and teamwork skills
Ability to work independently and as part of a team
Commitment to continuous learning and improvement

Here are some of the benefits of working as a Content Designer/ UX Professional:

We have a supportive and collaborative work environment and are committed to diversity and inclusion.
We offer opportunities for professional development and growth and are passionate about using technology to make a difference in the lives of our users.
We believe that digital technology can improve people’s lives, and we are committed to using our skills and expertise to positively impact our community.

--

--