Customer Experience
(Not a Uber or Netflix kinda story, more a retailer turning cloud provider or an Ad company taking on driverless cars kinda story.)
2015: TechM acquires Pininfarina, a 87 year old engineering and design firm from Italy, who designs ridiculously awesome cars to jaw dropping structures like the Istanbul Airport ATC.
2016: TechM acquires The Bio Agency, a Digital Innovation & Transformation company from UK, applying new tech to existing experiences and transforming businesses inside and out.
At Davos 2017 TechM refreshes its brand philosophy from Connected World. Connected Solutions. To Connected World. Connected Experiences. Weaving the CX thread from DESIGN to DELIVERY.
Great Experiences don’t just happen, they are Designed.
Physical Realm: The legendary Italian firm focuses on the design, engineering, conceptualize and manufacture products that impact lives, with purity, elegance and innovation at the heart of every product.
Digital Realm: Bio as one of the most innovative digital agencies, consults across digital strategy, service design, e-commerce, retail and connected products. Helping create models and frameworks that will lead enterprises to a new, customer-centric state of being.
Tech Mahindra, an IT Consulting and Engineering partner is changing the way the world experiences products at the intersection of digital technologies and physical spaces. (CX One Pager)
Pininfarina
Design Process: Multicultural and cross categories skilled teams are set in order to provide the client with the “best in class” expertise all through the design phases: Strategic analysis, benchmarking, concept design and style, R&D of technological innovations, trends analysis of colours and materials, 3D virtual modelling, rapid prototyping, construction of style models and assistance to the phases of engineering and industrialization.
Services:
- Automotive Design
- Transportation Design
- Architecture & Interiors
- Industrial Design
- Engineering
- Wind Tunnel
- Sustainable Mobility
The Bio Agency
Hands-on techniques to get to the heart of what customers want and businesses need.
Services: Digital Innovation & Transformation.
- Co-located Vision Workshops with clients and customers to share perspectives and create truly customer-centric innovation.
- Agile Methods for quicker speed-to-market, greater visibility, higher quality results, less risk and better cost control.
- To understand customers we create a Customer Experience Framework using a range of methods including personas, journey maps and user diaries.
- We build new innovations around the user (User Centered Design), testing throughout the process and iterating our ideas until users can meet goals almost effortlessly.
