Dinahmoe’s mission: Integrated Digital Disruption
We build digital things that integrate with the whole in a way that changes the game
We have described Dinahmoe as a digital production company since forever.
It is time to communicate what we actually do. So I am very proud to present:
Our mission
Digital things. We use them all the time. Some love them, others hate them
but few of us believe in a future without them. Where the physical world has had some billion years to evolve, the digital world is just in the beginning. We feel that being a part of shaping this future is a true privilege.
Dinahmoe’s mission is to fundamentally change how digital things are built. We do this through constant innovation in every step of the process from idea to final product. Whenever something feels complicated we see this as an opportunity to evolve, to find a better way, often breaking new ground in the process.
Dinahmoe helps agencies and brands with the transformation to this new digital world, to build digital things that integrate with the whole in a way that changes the game.
Why we should talk
Because the future is coming and digital is where it will happen! If you know this is true but don’t know how, then that is a great reason to talk. Likewise if you share our passion for digital and the challenges and opportunities it brings.
Clients, partners, individuals, customers, all are invited!
It is time to think different! We need to talk!
Our award-winning track record
Dinahmoe is one of the world’s most awarded companies in the digital industry. Since the launch 2008 we have been involved in 150+ productions which have received over 120 international awards. In 2012 we were inducted into the FWA Hall of Fame.
IDD — A manifest of sorts
We build digital things. So what is actually digital? Almost everything!
Digital encompasses so many things that the word has lost its meaning. We spend more than half our time awake in front of a screen, i.e. in the digital world. The physical world continues to lose more and more of its audience.
We use digital things all the time but we don’t even notice. Digital is almost invisible, like the air we breathe. We might even think that we know all there is to know about digital by now. Nothing can be further from the truth.
The physical world has had some billion years to evolve to this level, the digital world less than a century. We don’t have a clue what digital will bring. That is why we put DIGITAL front and center as a reminder: the future is digital!
Digital is Dinahmoe’s playground that allows us to do almost anything we want. It doesn’t have the physical world’s limitations of time and space, you can be anywhere, anytime and do anything that you want. Digital is what binds everything together, that allows the work we do to…
… integrate with the whole… Let’s unpack this a bit.
Reality is infinitely complex. It is only natural to feel the need to create some order by splitting it in parts, pretend that they are not related and handle each challenge separately. Or even better, make it Someone Else’s Problem.
In many cases it makes perfect sense. It simplifies and removes dependencies. In other cases the separation just hides the dependencies which make us victims of them instead (think front end development). More importantly we also remove opportunities and synergies between the parts. The whole become less than it could be, often even less than the sum of its parts.
It requires some guts to admit that every part depends more or less on everything else. Marketing depends on product features depend on customer care depends on business model, x depends on y depends on z.
And the other way around.
Integrated is the way we approach every project, small or large. Whatever role we play, whatever digital thing we build, it is always a part of a bigger picture. Thinking integrated is to acknowledge and embrace this complexity. This enables us to create solutions where the whole becomes larger than its parts.
…in a way that changes the game.
Disruption happens when someone changes the rules of the game. It could be to target an overlooked customer segments, to create totally new markets, to change the production process, business model or anything else that creates a new competitive advantage.
Disruption can be to be first with something. Marketing is obsessed with this, especially with any new technology. Case studies are filled with proud statements about in which convoluted way “this was a first”. And if it is a good “first” then it might actually work, well, at least for the first of the first, surely not for the herd that follows.
Disruptive can also mean to be the last with something, but doing it right. Doing what no one else is doing can be plain stupidity, or a break through moment. Thinking outside the box assumes that there is a box to begin with.
I mean, who needs a box?
Dinahmoe is disruptive at its core. We have a work process that changes the game and roles to support it. Our philosophy makes us look at projects in a different way, design them differently, plan them differently, build them differently.
And finally, it is hard to imagine anything more disruptive than digital, which with a global reach and a marginal cost of zero can instantly change any game.
The Evolutionary History of Dinahmoe
People’s perception of Dinahmoe varies wildly depending on when we made an impression. From the outside it seems like we have been in constant change but in reality it has been a conscious strategy and consistent evolution.
To sort all this out, here is the evolutionary history of Dinahmoe.
Dinahmoe’s mission is and has always been the same:
to fundamentally change how digital things are built.
Although never publicly stated this was the reason I founded Dinahmoe in 2008. The goal was to reduce the gap between idea and implementation in digital projects. Building digital things is complex and most time is spent on making it work instead of making it perfect. The technical challenges become creative bottlenecks.
I already knew how to solve the problem. We started with music and sound applications, creating a work process that allowed the music producer to build complex interactive applications without coding.
We were lucky to get quite large, high profle productions early on. I didn’t only put us on the map as a digital production company, but also proved my concepts in large scale real world scenarios.
If we met during the early years then you probably associate Dinahmoe with music and sound. But we were about to move on. Working with the top agencies in digital production gave us invaluable experience about both how to and how to not do things. All digital production that I saw suffered from the same limitations. It was obvious that our work process wasn’t limited to music and sound, but would be able to solve these problems too.
We took the step and expanded to full service digital production. We made some ground breaking work in dynamic video of different flavors, breaking the 4th wall, natural language processing, interactive narratives, fun stuff. Once again the work process was tested in large scale real world scenarios and proved to support the creative process by removing technical bottlenecks.
So if we met during this time, then you have a quite different image of Dinahmoe. Interactive video, phone systems, speech control, fake AI and more. But it was time to move on again.
What started as a work process and a framework had evolved into a set of fundamental principles on how to get rid of bottlenecks and maximize creativity and innovation. They turned out to be applicable on a number of areas, not only the actual production.
Whenever we encounter a complex challenge we use these general principles as tools for creative problem solving and decision making. It is a process that constantly generate value, not only in the current project but in all future projects too.
Today we use this work process for building digital things and for helping our clients with all things digital: strategy, ideation and creative work, design, implementation, collaboration, communication, documentation, training and more.
Our mission is the same as always: to fundamentally change how to build digital things, to remove the gap between idea and implementation, to constantly improve and to realize all the ideas that we have. The digital revolution has just begun and we are as always about to change the game. Exciting times!
Before you go…
I write to find likeminded and would love to hear from you!
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