When You Don’t Have Time To Build A Relationship.
When we meet someone new, we don’t have days or months to build a relationship. So how do we present our opportunity?
Don’t start with all the neat benefits of our opportunity. Don’t tell the prospects about the wonderful bonus checks, the trips, the cars, the incredible products, the company founder’s background, etc.
Instead, remember that people buy things to solve a problem.
So let’s position our presentation to solve a problem for our prospect.
For example, you could talk about…
- how our opportunity could make it easier for them to create a more flexible work schedule;
- how our opportunity could make it easier to pay bills with that extra check every month;
- how our opportunity could help them create an additional source of income to help them get ahead financially faster;
- how our opportunity could provide the extra car for their spouse, etc.
Prospects don’t care how great our opportunity is. They simply care about their problems. That’s the shortcut when we don’t have time to build relationships.
Direct Selling is a lot easier when we know what to say and what to do.
One last thing…
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— Tom “Big Al” Schreiter
Mastermind Event Presenter
“Direct Selling” is an “all inclusive” term that includes everyone in “Network Marketing,” “Social Selling” and “Multi-level Marketing.”
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