Becoming America’s Party.

A brand strategy for fixing politics (and possibly winning a presidential election).

Photo by specphotops on Unsplash

Four years ago the political landscape was a mirror image of what we see today. The Democrats held the White House. The opposite party was conflicted over how to dislodge them. There were too many hats getting tossed into the presidential ring — frustrating Republican efforts to…

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Sheldon Clay

Sheldon Clay

Writer. Observer of mass culture, communications and creativity.