The Successes of BJP in the Past Decade and How It Continues to Be Invincible

How BJP wins in Indian Politics

Jairam R Prabhu
Dialogue & Discourse
12 min readFeb 6, 2024

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Here is an article combining an excerpt from the Book- How BJP Wins by Prashant Sha and the author’s (my) analysis of BJP’s performance in recent times. This book covers varied perspectives on the BJP and how it has consistently worked in the past decade to be the number 1 or the default party in India.

The BJP through the Modi wave swept the 2014 elections primarily through, Gujarat Model. The idea of Modi’s victory came not only from the Gujarat model.

It has already been the talking but one of the primary reasons that gave BJP the momentum was the failure of UPA II and the shambolic governance of the Congress Party, the allegations of corruption under the UPA, Hindutva-related issues like Article 370, Ram Mandir and the Anti-Pak rhetoric of the BJP.

In 2019, anti-terror efforts such as surgical strikes and a muscular policy against Pakistan have worked alongside effective governance compared to the 2009–14 UPA misgovernance instability due to coalition. This resulted in more seats for BJP as a whole not just NDA.

Why do people prefer Modi or BJP?

Most of BJP support comes from Upper Hindus and also largely from the Middle Class which is largely religiously devoted. This support…

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Jairam R Prabhu
Dialogue & Discourse

Blogger|Podcaster|Student|Engineer|Content Writing. Writes on Science, Elections, Technology, Politics, International Relations|Runs Journal of Knowledge