Blue Ocean Vision: Starting the journey of recycling and go green from this cup!

For global initiatives on sustainability, we often saw plastic to be negative and often cited as the culprit in ocean pollution. However, the small and medium enterprises in Taiwan — Blue Ocean Vision is working hard through the new business model to actively let the consumers realize that” As long as the right method is used, plastic is still the most environmentally friendly and easy-to-use material with infinite possibilities”.

Taking the disposable beverage cup as an example, lots of consumers start their day with a cup of fragrant coffee in the morning. In fact, the annual consumption of disposable beverage cups in Taiwan is over 2 billion, which is estimated to generate about 52,000 tons of carbon emissions, and 30,000 metric tons of waste. At least four kinds of plastic waste are generated for every cup of hand-shaken drink. Meanwhile, there is only 9% of plastic waste is actually reused after recycling, and 91% of others end up as plastic waste. Apparently, any plastic restriction policy requires the response and strong impulse of social enterprises!

In order to reduce the plastic waste that is continuously put away in the surroundings, Blue Ocean Vision has launched the “Plasticircular” recycling program, actively building the closing loop of plastic products from production to recycling; from the beginning of production, Blue Ocean Vision has designed products in a decomposable form, the product will be re-manufactured after recycled; the company also provides maintenance and warranty to extend the service life of the product and reduce discards. Actively respond to various plastic recycling.