Wen Tang Food Co., Ltd.-Product carbon and water footprint certification laid the groundwork for ecofriendly tea in the international market(文湯股份有限公司)
There may be thousands of vendors selling mountain tea in Taiwan, treating tea as a form of material. However, Tea Talk, the brainchild of Wen Tang, thinks outside the box, utilizing the cultural roots of the tea industry to create a unique tea experience for clients. As the first tea enterprise to obtain the EPA’s carbon-footprint label and achieve the goal of zero carbon emission, Wen Tang has stood out as the rising star in the European export market.
“We promote educating consumers about tea, thus making the tea talk. We envision tea to be like red wine and coffee, to become fine collectibles. Acquiring product carbon and water footprint certification further enhances the characteristics and images of Tea Talk,” said the CEO of Wen Tang, Tang Jia-hung, proudly.
CEO Tang has always been ahead of the times, learning new global environmental trends. Through the assistance of ‘Project Rising Star in Green Innovation for SMEs’, Wen Tang was able to transform from a traditional to a green enterprise, leading the tea industry.
Despite Tea Talk’s leading position in the tea industry, assessing the carbon and water footprints of tea and transforming Wen Tang into a green enterprise were not easy achievements. After CEO Tang and the consultants from PIDC visited tea farms in the mountains several times, looking for the best assessment models and earning suppliers’ support, Wen Tang finally obtained specific documents and data for the assessments to be certified.
Wen Tang selected 10 products for the assessments and examined the carbon emission and water consumption from plantation, production, manufacturing, packaging, and transportation to consumer use. Wen Tang offsets the carbon emissions from each stage of the product life cycle in accordance with the PAS 2060 carbon neutrality standard, so that every pouch of tea produced by Wen Tang is carbon neutral. This achievement not only enhances the company’s image but also earns consumer recongnition . By utilizing the locally-made and locally-distributed business model, Wen Tangi’ s leading the green development of the Taiwanese tea industry.
Facing the threats of the global greenhouse effect and climate change, consumers in Japan and Europe exhibit high preference for carbon-reduced products. With determination to cut down carbon emissions, Wen Tang has committed to corporate social responsibility and carefully set foot in the Japanese and European markets, expanding the green market for Tea Talk products.
Wen Tang has arguably become the little green giant in the tea industry. CEO Tang said, “A lot of customers ‘Liked’ me on Facebook! Even a well-known hotel in the outlying island of Penghu recognized the existence of Wen Tang and invited me to talk about sustainable tea.” To CEO Tang, the philosophy and highlights of Wen Tang being seen in every corner of Taiwan are much more valuable than business profits.
