With the internet reaching every home globally, businesses have found new ways to market their products and services. There are about 3.48 billion social media users worldwide and the number is only going to increase in 2020.
Since the market is getting tougher, as a business owner or a social media marketer if you want to make the most out of your marketing campaigns while managing them with finesse, you need to get over your usual social media marketing tools and tactics and start approaching the AI-based ones.
There are a plethora of AI-driven social media marketing tools available that can significantly improve how you use social media for marketing in 2020.
How artificial intelligence is improving social media marketing effectiveness?
Social media is an invaluable platform where brands can directly talk to customers. It is a firehose of data with millions of Instagram and Facebook likes and thousands of Twitter posts being generated every minute. Therefore, handling the deluge of data is becoming more than complicated and marketers know that automation has its limits. So, in order to find and prioritize the engagement opportunities that add the most value on social media, digital marketing agencies and businesses have started using artificial intelligence.
As said, there are plenty of AI tools for social media marketing and in this post, we will discuss the top AI tools all social media marketers should know about if you want to gain traction in 2020.
WordStream is an AI-based program that is designed to improve ad performances with the help of machine learning. The software assesses PPC ads across social media networks and offers data-driven recommendations. The platform is available for both small businesses and large enterprises, including online sellers and marketing agencies. It allows them to determine the success of their PPC campaigns and help them to scale, train the team, and drive dynamic online growth, which might generate a solid ROI. Its 20-Minute Work Week feature is the most talked-about feature. It allows marketers to streamline their ad decisions while sending updates and suggestions for making the campaigns more effective.
Pattern89 is a powerful AI-based social media tool that allows marketers and ad campaigners to take control of the essential ad management tasks like recommending channels, allocating the budget, and optimizing bids. In order to significantly improve the performance, Pattern89 provides recommendations on every facet of the ad campaign that includes targeting the customer base and adjusting the budget. Moreover, the platform also provides with a Creative Ads Manager feature where you can search and analyze all our past ads with filters such as ad targets, audience, campaign objective, and ad set, among others.
Phrasee is an advanced AI-powered copywriting technology that helps optimize marketing copy for companies. The platform helps in creating marketing copy that sounds human thanks to its natural language generation system. Moreover, its deep learning engine helps predict what language will work and which won’t with greater accuracy. It pulls data from different marketing assets such as social media copy, emails, and other online posts for identifying, which is the least and most effective. With Phrasee, you can post ad copy you created and test its effectiveness or use the ad copy suggested by the platform itself.
Linkfluence is an AI-based social media management tool that allows you to monitor and analyze your social media channels. With Linkfluence, you can gain social insights for your brand and understand your audience. Linkfluence is designed to assess the data deluge that social media users produce every day. It can help you understand what makes your brand special and where it stands in the market. Moreover, you can measure the evolution of your brand equity on social media and set smart objectives. On the other hand, you can predict and analyze customer trends and create the perfect products/services and the right marketing campaigns to match.
Cortex allows you to create content that suits your audience’s needs. You can use Cortex for generating a detailed analysis of your competitors as well. The platform follows a data-driven creative strategy to help marketers determine what visual trends resonate with their targeted customer base and how to leverage them to stay ahead of the competition. This AI-based platform completely automates your social media. You can plan, schedule, create, and optimize your social media posts faster or automate the entire process with Cortex.
If you are looking for a tool that will give you advanced audience insights, then you can opt for Socialbakers. It is an AI-based social media management tool that provides marketers with a unified content feed, a tracking dashboard, and an influencer marketing dashboard, allowing them to see social media posts on all platforms. Moreover, it also comes with smart scheduling tools and an analytics dashboard that allow you to analyze the success of your posts and determine ideal post times.
HubSpot is probably one of the most popular AI-based social media management tools that allow you to create social media posts based on the metadata of the link. Using HubSpot is quite easy. The instructions are straightforward. For creating a post, all you have to do is click on ‘Create Post’ and copy-paste the link in the text box. Once you fill in the information and press enter, it will display a meta description of the page or a short headline along with a photo and its link. The copy of the post is generated into the text box, which you can change to fit your voice.
#8 Sprout Social
Sprout Social is one of the most sought after automated social media platforms designed specifically for community management. With Social Sprout, you can generate automated tweets to reply to followers, customers, or fans. Moreover, you can manage direct messages through its dashboard. Its AI-based software can easily analyze the sentiment and wording of the tweets. While it will not take over the complete conversation with your customers, the platform will quicken up the process.
Lately is designed in such a way that it recognizes the context from content and creates a social media campaign based on that. This AI-based platform also offers a dashboard containing all the necessary tools regarding social media project management and scheduling. For the maximum impact of your posts, you can leverage its feature of analyzing historic metrics. It not only suggests you the best posting times but also helps you improve the content. Similar to Social Sprout, you can create messages based on the information or URL.
Persado is a marketing language tool that allows you to engage with your target customer base and create authentic relationships. The platform uses machine learning and artificial intelligence to create emotional profiles that resonate with the specific audience. It allows you to analyze past campaign responses and customize your content that speaks your brand’s unique voice.
The Bottom Line
As you enter 2020 with new hopes and strategies, it is best if you can leverage artificial intelligence for your benefit. While it may sound a bit overwhelming, there are tools incorporated with AI that can make the process a bit easier. As a social media marketing agency or a social media marketer, you must be aware of all the important tools as these tools are specifically designed to make the process of digital marketing easier.
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