3 Reasons Why Crypto PR Is Vital for Your Token’s Survival

Are you working on a new blockchain or cryptocurrency project and wondering if you should spend money on public relations or not? Well executed crypto PR can make a difference between the success or failure of your project for several reasons.

PR has the power to create a story around your new project, helping you to increase awareness, and make it more appealing to a wide range of people. Simply put, PR affects how people see your brand.

This couldn’t be more useful for crypto startups, which operate in a new industry that many people still know very little about. Also, the existing players in the industry make it hard for your project to get on the front row, unless of course you have a killer crypto PR strategy.

A great PR campaign will help you to achieve three important aspects of your business: awareness, credibility, and community.

Crypto PR Is Needed For Your Token’s Success

Awareness

The main reason for PR is to raise awareness about your brand and reach out to the target audience that you want to be in touch with. In the crypto industry, you will find that there are experts and newbies.

Experts are those that have been in the industry for a number of years, or even months. They have seen the highs and lows of the industry. They consume material they can find from leading crypto media sites and spend most of their time hanging out on platforms like Reddit, Bitcointalk, Telegram channels, and more.

Some of them have been exposed to scams while others have managed to play it safe until now. However, they are very cautious about new projects and it might take some time convincing them to support a new project.

The second group of people is newbies. These have just heard about crypto and are spending most of their time trying to learn what this industry is all about. It consists of people from different walks of life, such as those in finance, blogging, online marketing, etc.

The task at hand for your PR campaign is to find a sweet spot that appeals to the two groups. This is why you have to deliver simple, straight-to-the-point, and interesting message that will be understood by your target audience.

While you are busy attracting your target audience, you must know that it’s not enough. Give the reasons why they should be associated with your projects instead of a slew of others out there.

Dish out the reasons that make your startup unique and this should go beyond the fact that you have integrated blockchain technology. Ask yourself:

• What makes your project stand out?
• How different is it from others?
• How does it benefit the users?
• What pain points or challenges does it address?

Crypto PR is all about identifying these questions, answering them beforehand, and presenting them to your audience in a compelling manner that will make your target a part of the future of your company.

Credibility

The crypto industry is a complex one. Many projects launched in the last couple of years weren’t able to survive due to a number of reasons, ranging from regulatory challenges to insufficient funding.

In an industry filled with failing projects and scammers, credibility plays a critical role. The young industry does not forget easily and will not give a second thought to any company that seems not to have credibility.

Your crypto PR strategy should solve this problem for you. Use your PR campaign to show your audience that you do not only understand your company, but also your competition, the industry as a whole, and the community you are trying to serve. Show your audience that you have a good grasp of all these three and they will be part of your project.

Like any other industry, crypto people are looking for expert leaders who have what it takes to steer the market in a better direction. You can achieve this by:

• speaking at conferences
• writing authoritative guest posts
• hosting Ask-Me-Anything (AMA) sessions
• starting a company blog

There are lots of things to talk about in the crypto industry. However, it is your unique view on things that will get people to listen to you.

Community

The crypto community is still very small, but one where the members are in touch with each other, even if they don’t share the same views.

You need to communicate with your audience using various media channels that have become favourites with the community.

We are not referring to platforms such as Facebook or Instagram. The crypto community spins on the axes of online platforms such as:

• Bitcointalk
• Reddit
• Slack
• Telegram
• Steemit
• Twitter

These channels allow your community to have discussions with you about your company and the product or service you are offering. Whenever your name is mentioned, be quick to respond. Always engage with your community in a timely manner.

Whatever you write on any of these platforms, just keep in mind that you are promoting your project and building your community.

Final thoughts

The crypto industry is just over a decade old and there is no set formula on what works or doesn’t. You should not stick to a single strategy when promoting your project, but rather start with all the strategies you know.

You can refine this along the way as you discover what works better and what doesn’t. However, your starting point should be based on your target audience. Develop your PR strategies around your prospective audience.

DisPRuptive doesn’t just claim to be the best marketing & PR agency for crypto, blockchain and fintech projects, we have a record to prove it.

With offices in London and New York, DisPRuptive has already overseen and deployed successfully AI marketing solutions, strategies and PR campaigns for dozens of companies worldwide.

What disPRuptive has to offer?

• Fast, fluid & flexible PR
• Digitally-integrated PR — for search engine visibility
• Connecting innovators and game-changers with their key audiences
• Comprehensive marketing campaigns, across multiple channels
• Business acumen — commercial KPIs matter
• Always on-call — we don’t have a ‘9-to-5’ mindset

Contact us at hello@disPRuptive.com or via Telegram