Blockchain PR: Stop Relying On Mainstream Solutions
From automakers to shipping companies to banks and even cities, blockchain is finally gaining momentum across industries due to its unique ability to transform time-consuming, paper-heavy processes in simple, trackable, and transparent ones.
The number of blockchain-related jobs increased by 26%, according to a recent study by “Seen by Indeed.” Not only this figure sounds promising, but a more in-depth look at the companies behind those job listings makes it even more exciting. Deloitte. IBM, Accenture, Cisco, and Collins Aerospace are the top five employers.
But despite the growing popularity of blockchain industry, startups still face intense scrutiny for leveraging this technology. Regrettably, blockchain remains a term widely associated with the cryptocurrency world — one that isn’t particularly getting media attention effortlessly.
That said, blockchain companies need to embrace marketing and PR strategies optimized for their nature.
Tailored PR Helps You Grow Faster
Blockchain technology is being used, or at least, tested in almost every industrial sector in the world. As companies continue to integrate the distributed ledger technology to their structures, media outlets will moderately start shifting their attention to smaller players.
A blockchain-focused PR strategy has the power to accelerate the process of connecting your project to journalists and even investors. Despite being a relatively young market, there are already plenty of blockchain publications that might be interested in covering your story.
Blockchain Isn’t A Story
Blockchain is now what the internet used to be in the ’90s. But that isn’t necessarily a good thing. Lots of people still do not understand this technology and its capacity to revolutionize everything around us. And that includes journalists.
So… how do you pitch a blockchain project? Okay. Here’s a hint: think of the companies that became Internet giants. Take Microsoft as an example. Instead of focusing on the technology inside the computer, the company emphasized the useful aspect of it. In other words, the way computers help people live and work with fewer problems.
Now take a moment to analyze how your blockchain startup is helping people or companies. That’s precisely where the story is. Blockchain is just the technology you use to make it happen.
If you don’t have a dedicated PR and marketing team to produce or identify the story, you may rely on the services of an experienced blockchain PR service. At DisPRuptive, we have served hundreds of successful blockchain-related projects, connecting their amazing stories with tier-one media such as Forbes, TechCrunch, CoinTelegraph, Coindesk, Bloomberg, FT, and others.
Write For The Right Audience
One of the most significant hurdles in blockchain PR is the wide gap between the people who are well-versed in the new tech and those that have no clue about the financial revolution going on around them.
The first thing you have to do is to have a clear understanding of the audience you are targeting. Imagine a Ph.D. graduate sharing the information he has acquired with high school students.
When writing a press statement for a general news publication, your text should be broad and not filled with technical jargon; otherwise, your readers might get lost along the way.
You can change your tone and voice when writing for a tech publication. You may want to go in-depth about your product or service because you have an audience open to technology and ideas.
Your blockchain PR must paint a picture of why your project is worth people’s attention, highlighting the problem and solution. Your PR is not your chance to blow your own horn, but to show the user how they will benefit from using your blockchain-based solution.
Be Transparent, Just Like Blockchain
Blockchain technology is built on the principle of transparency more than anything else. If that’s the technology behind your project, then that’s something you have to embrace at every level. Be transparent about your project, especially when dealing with journalists. Be always straight-forward with your facts and save a few juicy details for them.
PR Is A Weapon, And It Can Backfire
Blockchain PR is an effective method of getting your project out to the public for engagement. It will yield great results if done correctly and might backfire if not properly done.
Nowadays, journalists receive hundreds of pitches daily. Taking your chances with a weak press release could quickly put you on a blacklist and prevent your future stories from getting coverage.
Are you ready to put the word out there?
DisPRuptive doesn’t just claim to be the best marketing & PR agency for blockchain & cryptocurrency projects, we have a record to prove it.
With offices in London and New York, DisPRuptive has already overseen and deployed successfully marketing and PR campaigns for dozens of ICOs, STOs and IEOs all over the globe. What do we guarantee?
● Fast, fluid & flexible AI-based Marketing & PR services
● Digitally-integrated PR — for search engine visibility
● Connecting innovators and game-changers with their key audiences
● Comprehensive marketing campaigns, across multiple channels
● Business acumen — commercial KPIs matter
● Always on-call — we don’t have a ‘9-to-5’ mindset
Let’s get in touch!
Write us at hello@disPRuptive.com or contact us on Telegram
