How to Find the Best Cryptocurrency And Blockchain PR Agency?
The state of crypto PR is not in black and white. The industry is young and evolving rapidly, such that it is difficult to pinpoint what works or does not exactly. However, you cannot deny that your new project requires a great PR strategy for you to get tangible results.
The industry has shot itself in the foot through exit scams. External factors such as the U.S. Securities and Exchange Commission (SEC) pressing their feet on the sector does not paint the right image of the industry.
Last year, most crypto-related ads were banned on top sites such as Facebook, YouTube, Twitter, and a few other platforms. While some of these bans are no longer in place, these measures planted a seed of doubt in people’s minds.
As if that is not enough, governments have joined forces in speaking against cryptocurrency and related activities. Facebook’s cryptocurrency, Libra, is now at the very center of controversy. Lawmakers are calling it a threat to the current financial and monetary system, and essential members of the Libra Association, such as PayPal, have pulled out from this global initiative.
The industry seems to be growing despite these setbacks, and the number of blockchain PR firms operating in the space is growing by the day. While this is a good thing, it also exposes you to the possibility of choosing the wrong cryptocurrency PR agency to handle your project. So, how do you choose a blockchain PR agency that will handle your business efficiently and guarantee the right degree of exposure?
How to choose a blockchain PR agency to work with
Choosing a firm to work with is still as good as shopping around for an asset. You don’t want an agency that will do as you say, you need professionals that will offer excellent value for your money.
Work with a team that has experience in the industry or previously met with company founders, and understood their needs. The right PR agency should be able to point some of the things you need even if you don’t know it yet.
The cryptocurrency PR agency that you decide to work with should be able to answer four essential questions:
1- Your PR Marketing budget
Not all companies can allocate the same amount of money for marketing purposes, especially those just starting. Yet, the desired outcome is always the same: effectively reach out to as many people as possible and convert them to clients.
A reliable PR agency should tell you the truth, even if it may be bitter to swallow. Cryptocurrency marketing is expensive.
There are many publications in the crypto industry that you can use, and the quality of work differs a lot from one to another. The more money you pay, the higher the quality of service and the better the chances of reaching out to as many people as possible.
Some firms can guarantee to place your advertisements or articles on major publications, but this will cost you a lot.
Sure, everyone wants free PR coverage. But having a great product or service isn’t really enough. Your agency should help you build longlasting relations with journalists and influencers in the industry, keeping them updated about your development. Eventually, these minor but regular efforts will pay off with free coverage.
2- The work that the crypto PR agency will do for you
Setting clear boundaries with your PR agency is vital to ensure you get the results you want without additional stress or unpleasant situations.
The best way to do it is to sit down or have a call and go over all the duties involved in PR operations. As a simple example, you may need to clarify beforehand:
- Who is writing your press releases?
- What is the approval process?
- Who is writing your guest articles?
- Where will these articles be posted?
- What will the articles focus on?
- How many times will your company’s name appear in the article?
- Will the articles link back to your website?
A partnership that initially began as a match made in heaven may quickly turn into a nightmare if questions are left unanswered.
The top PR agencies in the world are most likely well connected to influential media outlets. But is that the right type of agency for your business? Big PR firms do not work with many crypto projects. The reason is simple: even if they have the right contacts, they can’t guarantee coverage. But you’ll still have to pay a sizable bill.
Boutique agencies like DisPRuptive are 100% focused on the blockchain and cryptocurrency industry, increasing your chances of knocking the doors of the right journalists and media personalities.
Before interviewing the PR agencies, make sure to have the scope of your work. Doing so will make it easier for you to gauge whether you are willing to pay the sum for the services you will be receiving.
3- When is your ICO/STO/IEO scheduled for?
If you’re planning on raising funds with an ICO, STO, or IEO, then you have to define dates that work for you, not the other way around.
Coordinating efforts with your agency from minute zero will increase the likelihood of a positive outcome. Some projects tend to seek the services of PR firms when their ICO date is just a few days or weeks away. Such practice is not advisable because of 3 reasons:
Too little, too late
Working out on a proper angle for your project, something catchy for journalists takes time. You can’t expect a PR agency to secure valuable and impactful publications with a one-week notice.
The same logic applies to advertisement campaigns and organic traffic efforts. Even if you’re writing SEO-optimized materials, search engines will take considerable time to index it.
Low quality work
With less time to work on your project, the quality of work will be compromised, and you will likely be left with shoddy quality work.
Expensive
Because of the shorter timeframe, your PR agency might charge you more as it would have to prioritize your project over other clients.
4- The message to your audience
What’s the story behind your product or service? Tell your PR company the message that you want to send to your audience. Once the message is clear, your crypto PR agency will help you come up with a better, more attractive version of it.
There is no need for your project to be featured in entertainment publications when you are dealing with cryptocurrencies. Your team writers can only produce the best content if they know who they are targeting and what they have to say to them.
Putting it all together
There are plenty of agencies to choose from. The best way to choose a blockchain PR agency is to analyze the proposal of several services and analyze what fits best your project needs.
Be wary of time and avoid a rush job. It could cost you more and compromise the overall quality of the work.
Looking for a blockchain PR agency?
DisPRuptive doesn’t just claim to be the best marketing & PR agency for cryptocurrency and blockchain-based projects, we have a record to prove it.
With offices in London and New York, DisPRuptive has already overseen and deployed successfully marketing and PR campaigns for dozens of ICOs, STOs and IEOs all over the globe. What do we guarantee?
● Fast, fluid & flexible PR
● Digitally-integrated PR — for search engine visibility
● Connecting innovators and game-changers with their key audiences
● Comprehensive marketing campaigns, across multiple channels
● Business acumen — commercial KPIs matter
● Always on-call — we don’t have a ‘9-to-5’ mindset
Let’s get in touch!
Write us at hello@disPRuptive.com or contact us on Telegram
