STO Marketing Strategy: 10 Tips for a Killing STO in 2020
Are you looking to attract crypto investors with security tokens? Successful marketing is the foundation of every security token offering project. With increasing distrust and fraud in the ICO (initial coin offering) space, security token offering is now rising in popularity.
STO has appeared as a regulated, profitable, and more reliable alternative to initial coin offerings. It has become a fad in the realm of digital fundraising. However, since STO is a new concept in the market, it is a bit challenging to attract potential customers. Some prerequisites need to be followed before you start with implementing token marketing to sell tokens to the target audience.
If you have created your own security token offering, and want to make it reach investors worldwide, you must have a solid marketing plan by your side.
We have looked into some of the successful STO projects out there, and based on our research and analysis, we have created a robust marketing strategy to help you in spreading the word and make your STO more popular.
Let’s get started!
Getting started with STOs
Before starting the security token offering sale, you need to be prepared for the same. This includes initial marketing, security integration, website building, and white paper creation, among other aspects.
Website is an integral part of any project and your security token offering will be highly benefited with having a website. A website dedicated to your STO that consist the overview of the project along with details like project timeline, the team behind the project, and other STO details, will give the potential investors an insight into the project, generating a sense of trust.
White paper, on the other hand, is also an important entity for the project. It is a great way to attract investors by giving them a clear picture of what your project is all about, including the benefits it offer. Thus, you must mention everything regarding your STO project, which may also include the revenue mechanism, technology used, legal regulations, etc.
Before you start marketing your STO, you must understand the idea properly. It gives you the chance to better the project.
Now that you have understood how to prepare for the STO, let’s jump right into the marketing aspect.
STO Marketing Strategies
During the initial stage of marketing, content can be used in spreading the word about your new project. It is all about letting the potential investors know what your project is and how it will revolutionize the whole cryptocurrency exchange market. You need to research properly on the type of content you are going to create for security token offering project.
The following are some of the best strategies you can implement during the initial stage of marketing:
- If you have a website, then it needs to have an active blog. Blogging is an essential part of marketing as it can help gain organic traffic to your website, offering value to your project and enhancing the branding. Blogging is one of the most effective ways to market your security token. Similar to white paper, a blog will communicate with your potential investors allowing them to know more about your offering. It is not just writing articles and blogs, but the quality of the content also matters.
- Press Release and media are the best platforms that can help you start the buzz about your project. You need to research and find a credible press release site or a news site that can publish news articles about your STO. You can also do paid promotions in the form of press release with reputed PR sites if you want. On the other hand, you can pay an established crypto news platform to write and publish the articles.
- You can also build relationships, authority, and exposure with guest blogging. It is an effective marketing technique where you contribute an article to another person’s website or blog. With guest blogging, you can secure a link from another website that allows you to establish a strong relationship with the website owner posting your blogs and articles and secure strong authority among the audience.
- When you are doing marketing for your security token offering, you need to understand that it is not just about creating content in bulk and posting it on websites. Search engine optimization will also play a critical role. SEO is a technique that improves the quantity and quality to the website by reaching the right audience. You need SEO to rank your website, blogs, and articles higher on search engines. With professional services, you will be able to rank on top of SERPs (search engine results pages). SEO will help with link building where you can build high-quality links to your website from high domain authority sites in your niche.
- Research and look for listing websites so that you can add your STO project to it. This helps in spreading the word and helps attract potential investors to your platform. STO listing requires you to add crucial data about your security token that include STO dates, regulation details, token information, white paper links, etc.
- Social media is a great way to reach millions. Social networking sites like Facebook, Instagram, Reddit, and Twitter, among others has millions, even billions of users. Thus, reaching your targeted customer base has never been this easy. You can place ads, post news, and other aspects about your STO with ease. You can engage your audience with questionnaires, create survey, post interesting facts about the industry and tell the users how they will benefit with investing in your security token offering. Moreover, social media sites also allows you to share your blogs, press release, and articles that will directly take the users to your website.
- Your new token project will be immensely benefitted from video marketing. Videos easily get viral online they can be used to promote your STO. Creating videos based on project demo, project introduction, how it works, problem-solution, and more, you can attract potential investors, giving them a better idea of what your new token project is all about.
- Last but not least, you need to build a community of people who knows and invests in security token offerings. There are a plethora of discussion forums around cryptocurrency, blockchain, and other similar topics. You can post regularly on these discussion forums to talk to the community of people. People take these forums seriously and if you post there regularly, it will give you a better chance to engage with your target audience and potential investors. You can answer to their questions about your STO and by presenting them with facts, features, and benefit, you can convince them to invest in your security token offering.
What’s Next?
Once your security token offering starts gaining exposure, getting inquiries, and develops a reputation, it is time that you take the marketing plan further. Now that people know about your security token project, you need to take several steps to convert users into customers. Here’s what you need to know.
#1 Help the Investors
People intrigued by your project will come to you seeking answers to several questions they have in mind. You need to provide answers to all of their questions to close the deal. The answers you provide them must include a sense of assurity. You need to provide your potential investors with easy ways to reach you.
#2 Start Networking
You should not only look into attracting people to invest in your STO, but you should also work on building credibility by instilling trust and respect in the investors. This can be achieved through networking.
#3 Get Listed on Exchanges
Next, you need to research and find some popular exchanges where STO token-holders can trade your STO for other cryptocurrency.
Final Words
Getting your security token in the market can be overwhelming. A stop-rated STO marketing services provider can help you achieve your marketing goals and get listed on exchanges.
Want to make the most out of your STO?
DisPRuptive doesn’t just claim to be the best marketing & PR agency for blockchain & cryptocurrency projects, we have a record to prove it.
With offices in London and New York, DisPRuptive has already overseen and deployed successfully marketing and PR campaigns for dozens of ICOs, STOs and IEOs all over the globe. What do we guarantee?
● Fast, fluid & flexible AI-based Marketing & PR services
● Digitally-integrated PR — for search engine visibility
● Connecting innovators and game-changers with their key audiences
● Comprehensive marketing campaigns, across multiple channels
● Business acumen — commercial KPIs matter
● Always on-call — we don’t have a ‘9-to-5’ mindset
Let’s get in touch!
Write us at hello@disPRuptive.com or contact us on Telegram
