Why Content Marketing Is Essential For Your Cryptocurrency Project?
You have probably heard several times that content is king. This is true considering how fast the digital space and content marketing have evolved.
Content marketing was initially a way to set yourself apart and create a daylight distance between you and your competitors. This is no longer the case as everyone else is catching up on the bandwagon of crafting great content for marketing purposes.
Almost every great brand you can think of owes part of its success to content marketing. This is because content allows the business to connect with consumers and push them to take actions that benefit the brand.
How quality content helps your crypto start-up?
The crypto ecosystem has been booming over the last decade because of the high number of stakeholders involved in the industry. Everyone — from programmers to influencers to entrepreneurs — have been flexing their muscles to get ordinary people involved in the nascent industry.
The success of it has largely depended on how people have managed to understand what cryptocurrencies are through reading material freely available to them, mostly on the internet.
A crypto startup that wants to succeed needs to invest in quality content. Here are some reasons why great content is important for your startup:
- Position your company as an industry leader
It takes time, effort and hard work to create valuable content that drives your point home and engages your desired target.
Building a community allows you to have a base of loyal followers. Constantly delivering fresh and insightful content elevates you in the position of an authority-leader in the crypto sector. This credibility is the underlying foundation in building a successful business or brand.
- Clarifying how your company is better than the competition
There is a lot of competition in the crypto industry due to the ease of launching one’s crypto project and raising funds through ICOs.
Many times projects sound more or less the same, making it very difficult for the audience to understand what new product or service you are bringing to the table.
You can, however, change that with the content you write. Your customers are always looking for something that addresses their challenges and finds a better or cost-effective way of solving what has been troubling them.
By regularly writing consistent, unique, and high-quality content; you let your audience know that you are different from the rest of the competition. It is all about standing out and providing a new perspective to your audience.
Your content should tell your audience everything they need to know about your company. No one is prepared to do business with you unless they are sure that they can trust your company.
Write about the partnerships you have with big brands and make sure that you can prove it. Several scam projects have faked partnerships with major companies so that they gain credibility and cheat people with minimal effort.
The success of a crypto project is always partly tied to the people behind it. Use your content to introduce your team members to your customers.
- Offering real informational value to end customers
Have you ever noticed how fast people exit a website as soon as they realize that it doesn’t offer them the information they need?
Use your content to provide real information that benefits your users. While you may be tempted to rewrite the information that is already out there, it is better to invest some time to write original articles that add value to your customers.
Original content will also ensure your website or blog ranks higher on search engines, which translates into higher organic traffic and potential customers or investors.
- Raising awareness about the problem you’re solving
Having the ability to solve a problem is one thing. The ability to tell people about it is another. Quality content is an effective method to bridge the gap.
According to DemandMatrics, user acquisition efforts based on content marketing cost 60 percent less compared to traditional methods, and it provides an average of three times more leads.
However, you should note that content marketing is an effort that may take some time to bring results. For example, remittance company TransferWise has been developing a comprehensive content strategy for nearly five years before seeing results. Today, the company largely relies on content as its main source of organic traffic.
3 Types Of Content For Your Crypto Project
Content keeps the internet going. There are different types of content and is as effective as the target audience. It initially makes it difficult for brands to decide which types of content to work on. Some carry out experiments to filter out what works and what does not.
The following three types of content work very well for crypto startups:
1. Infographics
Infographics are one of the most effective ways of conveying your message to your audience because they tell your story in an attractive visual way. It naturally begs to be shared because it is digestible and engaging.
Creating infographics is an art that needs to be mastered and there are a lot of factors to consider when designing one. It is important to include engaging illustration as much as relevant information and statistics. They should be descriptive and clear fonts must be used.
2. Video tutorials
Video has enormously become one of the most important sources of content and it is estimated that it will account for 80 percent of all web traffic.
The latest studies revealed that over 96 percent of consumers believe that video tutorials are helpful and 75 percent will likely buy a product after watching a video.
The aim of your video should be to create value for your audience by answering questions and addressing their pain points. To do so, you could prepare product reviews, Q&As, and even ads.
Your videos should not be too long because humans generally have a shorter attention span. Don’t make it look like an ad. Upload your video on service sites like YouTube and Vimeo.
3. Case studies
Case studies are effective in making your content relatable because they illustrate challenges that your audience may be facing. What sets them apart is the ability to show your audience how your services and products can solve the challenges they may be experiencing.
A good case study starts by summarizing the problem your audience is struggling with. Move on to provide the solution in a step-by-step manner that your audience can reproduce to achieve desired results.
Summarize the results of the customer and how using your product or service improved your customer’s business. Some say it is a technical success story that focuses on how and why success was achieved.
Need a killer content strategy? We’ve got your back.
DisPRuptive doesn’t just claim to be the best marketing & PR agency for blockchain & cryptocurrency projects, we have a record to prove it.
With offices in London and New York, DisPRuptive has already overseen and deployed successfully marketing and PR campaigns for dozens of ICOs, STOs and IEOs all over the globe. What do we guarantee?
● Fast, fluid & flexible AI-based Marketing & PR services
● Digitally-integrated PR — for search engine visibility
● Connecting innovators and game-changers with their key audiences
● Comprehensive marketing campaigns, across multiple channels
● Business acumen — commercial KPIs matter
● Always on-call — we don’t have a ‘9-to-5’ mindset
Let’s get in touch!
Write us at hello@disPRuptive.com or contact us on Telegram
