Graphic Fails To Avoid In Branding
Every brand has an identity, in fact, that is what branding is all about. A lot of factors come together to create a brand; it ranges from voice, colour, reputation, style, design, etc.
Graphic design plays a huge role in branding as the onus is on the design team to create assets and visual language for the brand. Every business that seeks to build a brand should make graphic design part of its strategy to reap the benefits and create a better experience for customers. Good design is critical to the success of any brand.
Let’s take a look at a few benefits of good graphic design:
Communicates your brand essence
Pictures they say speak a thousand words; graphic design can illustrate the life and colour of your stories. So it’s not just about the aesthetics but about its power to evoke emotions
Creates consistency for reinforcement
A good graphic design should support and represent your brand wherever and whenever.
It is compelling and drives conversions
Just as a good artwork is capable of mesmerizing an observer, a good graphic design has the power to capture the attention of your audience and in turn, cause them to carry out the call to action stated.
Evokes emotions through imagery and colour
A good combination and mix of design elements will show more than telling. With the right colour schemes, your graphic design will appeal to potential customers. For example, in the food industry, the preferred choice of colours for themes, logos, and designs are warm colours. They are said to appeal to the appetite.
That said, here are some common graphic fails to avoid:
- Excessive design
Most designers often fall into the temptation of putting in every idea they have on their work. While it may be cool to have lots of ideas, when it comes to graphic design, the saying “less is more” cannot be truer. There is a term called ‘white-spacing’ in graphics. This entails the use of white background as a backdrop against minimal assets. The result is a minimal, clean and classy piece of design that draws attention to what’s important and towards the clearly-written information on the design.
- Bad choice of fonts
It is important that graphic designers use the right type of font and one that is suitable for its audience and the nature of the work. But since there is a pool of fonts unused and begging to be used, a lot of designers often exaggerate the use and this often creates a mess in the final work. The graphic designer, therefore, has to conduct his/her research in order to ascertain what font works best and for what occasion. Always make sure the font is readable, it’s a graphic design, not a circus.
- Poor formatting
Poor formatting in graphic designs is also a no-no. Examples include poor spacing, fonts, colour contrasts, etc. A poorly formatted graphic design is not only distracting but it also shows unprofessionalism. Another common flaw is over designing, experts emphasize the need for spacing in any piece of graphic. This is because white space can increase comprehension by up to 20%. Also, minimalist designs are always elegant and place emphasis on the important parts of the design such as the call-to-action.
Finally, remember that good graphic designs not only have the power to attract your target audience but are also capable of holding it too.
