Marketing Ethics To Leave Behind in 2020

What exactly falls under ethical or unethical ways of marketing? The essence of ethics is to ensure fairness and respect for people’s rights and interest. Unethical marketing mostly constitutes marketing strategies that are manipulative, false, fake, spam, stereotypical, etc. So that standards have had to be put in place to ensure and regulate compliance with ethical ways of doing marketing.

In recent times, many businesses have over-exploited the ethical way of marketing and have gone overboard with it. However, some of these standards and the purpose for their existence have been rendered obsolete. Let’s take a look at some marketing ethics to leave in 2020.

1. Frequent adverts & commercials

I remember during the days when soap operas were the “in-thing” you could see a particular commercial more than ten times and it happened like in every ten minutes. As you’d expect, it became unbearably predictable and almost annoying, and this defeats the good intentions for the ads. While the marketers behind these ads may be simply just trying to create familiarity through emphasis, they get the opposite result whenever the ads become too frequent.

2. Formulaic

Because everyone is doing something a certain way doesn’t mean you should do it that way too. It is the more reason while contemporary marketers need to start focusing on being creative. The good thing is, it’s not so hard; being creative is all about being true to oneself. It’s all about originality and what is unique to a person or group of persons. Constantly repeating conventional means of doing things just shows a lack of originality and innovation.

3. Exclusive usage of expensive marketing approaches

Time and time again, we have seen how that, it is not always the most expensive marketing approach adopted that turns out the most viable. When you place value and money side by side, we see how value always wins. These days, the marketing strategy that works best are those that cost little to nothing. For example, engaging with your audience on your social media pages, cross-promoting or collaborating, offering free content, guest blogging, etc all of these don’t really require huge marketing expenses. They may take more time and creativity, but they work.

Times change and it’s only smart to be aware of the dynamics and take conscious efforts to adapt accordingly. This is how to stay ahead of the game.