Building Community Through Innovation: Pt. 1

KQED and the power of public media as network

Scott Burg
Aug 16, 2016 · 8 min read

The way causes are supported, brands are launched and innovations are scaled is evolving from a push to a collective build. Traditional models are no longer enough to yield results. This shift is led by vocal communities that are replacing passive audiences. Those organizations that fail to capture this momentum are destined to be left behind.

Linkages through Matter

Sharing is Part of Learning: KQED Teach

We knew we wanted to teach teachers how to use media. We knew we needed a social place in order for that to happen. We knew what our audience needed. We knew all of those things, but we didn’t know how we were going to get there. — KQED education staff

Discovering a partnership

Ben and Erin from Known were part of a panel presentation. They started talking about the ways that Known creates this space where people can design a history of the way they converse, and how it’s both public and private. I knew that’s what we needed for the foundation of everything we build. I talked to Ben right after the session, and said this is exactly what we’ve been looking for. As soon as I came back from that conference we immediately started to talk to Known about how we were going to build that community functionality into our courses. — KQED education staff

Benefits to Known

It’s (project with KQED) helped us deeply, deeply understand what the challenges are for the kind of organization KQED is. We (Known) are evolving as a result and actually evolving out to education again. We’ll still provide educational services but we’re thinking about publishing an identity on the web in a very different way. We realize there are some much larger problems so that’s been a really good lens for us. — Ben Werdmuller, co-founder, Known

Disrupting Public Media

A Study of Transformation at KQED

Scott Burg

Written by

Qualitative researcher and evaluator (@rockmaneval)

Disrupting Public Media

A Study of Transformation at KQED