Public Media, Science Journalism and KQED’s QUEST for the Future
KQED’s search for relevance and the future of public media has led to a vision of an audience-centered and responsive, digital public media organization designed for the 21st century. To bring this vision to life, the organization is engaging in broad, ongoing disruption and innovation. We’re documenting this process through a series of blog posts here at Disrupting Public Media, but the story of KQED’s transformation began years earlier when the station initiated an experiment in multiple media production that became KQED QUEST and later expanded to the QUEST Regional Hubs Collaborative. Termed a “paradigm shift” by National Science Foundation Program Officer Valentine Kass, QUEST has been a journey into the heart of public broadcasting, encapsulating both tradition and innovation.
In “Public Media, Science Journalism and KQED’s QUEST for the Future,” I chronicle the insights, struggles and lasting effects of that journey. Here’s an excerpt:
On September 12, 2011, representatives of seven public broadcasting stations from around the United States gathered in Omaha, NE, to discuss the future of their nascent science media partnership, the QUEST Regional Hubs Collaborative. The team leaders from each partner station, these representatives were not meeting for the first time. It might, however, have been their last meeting. In fact, the group had come together to decide whether or not to go forward with QUEST as the project’s two-year pilot phase came to an end. The stakes? Relevance for each individual station and for public media as a whole.
Click here to read more and access the white paper PDF.