4 Minnesotan Marketing Leaders Give Marketing Tips To Founders & Marketers
Minnesota’s Fastest Growing Startups Share Marketing Tips!
I want to give a huge shoutout and thank you to the experts for taking to to give us feedback!
Lets show them that we appreciate their time by giving em’ a shout out on social media! look out for the [ CLICK TO TWEET ] links.
“One of the biggest challenges anyone can face when starting a new business or launching a new product is marketing”
I asked marketing leaders from a few of Minnesota’s fastest growing startups in the following question.
“What’s the one piece of marketing advice you’d give to an early stage startup/founder that does not have a dedicated marketing person/team. Are there any hacks/tactics you’ve found effective? Any tools/resources you recommend?”
Katie Mittelstadt, Marketing Manager at OneOme
Connect with Katie Mittelstadt via Linkedin or Twitter
“My biggest advice when you do hire someone for marketing [is] that you look for someone who is naturally curious and who displays behavior that indicates they always want to learn more and solve problems. They must be able to adapt quickly, and be okay with priorities shifting mid-project. I’d also recommend that the person be someone who can think strategically, but who is also willing to dive in and do the actual work. Like with all things startup-related, marketing for startups is about maximizing impact with the limited resources available, and you need a strategic leader who can figure out where to focus, but who is also willing and able to help execute.”[CLICK TO TWEET]
OneOme brings pharmacogenomics to healthcare providers, to help them prescribe optimal drug therapy the first time, based on each patient’s DNA and current prescriptions.
Matt Lukens, Director of Marketing at Field Nation.
Connect with Matt on Linkedin or Twitter
“Take the time to understand your customer and and their needs. Draw their journey on a whiteboard, from awareness to qualification to adoption, and understand what your customer is doing every step of the way. Call them. Email them. Humbly ask for their feedback. Send them a $10 gift card if you need to. Spending one hour a week reaching out to customers will help keep leadership strategically focused on what makes the company unique and valuable in the first place.” [CLICK TO TWEET]
Field Nation is the world’s most active Field Service Marketplace and SaaS solution that connects businesses and workers to accomplish great work.
Aamir Peeran, Director of Growth at Homi Inc.
Connect with Aamir on Linkedin
“Break down your marketing to focus on small demographic groups inside your potential market and create content that specifically targets those groups individually. It is much easier to tackle small groups than your entire potential market.” [CLICK TO SHARE ON LINKEDIN]
“Homi Inc. connects students with jobs via their alumni.”
Jason Hable, SVP Marketing & Growth at When I Work
Connect with Jason on Linkedin
“Distribution is equally as important as product. Entrepreneurs should experiment on their distribution channels to find product/channel fit as much as they experiment with their product to find product/market fit. Ideally, they’ve done that work prior to starting their company or building their product.”[CLICK TO SHARE ON LINKEDIN]
When I Work is easy-to-use employee scheduling and time clock software.
Conclusion
What did you think of this article, Do you agree or disagree with the statements above!? let us know comment section below! !!
If you’d like to connect with one of the experts or myself.
Shoot me an email aleckson@distupmidwest.com and we can get something on the books!
PS: I plan on doing these type of articles (Roundup Posts) a lot more frequently in the coming weeks. If you have any questions you’d like answered by a domain expert, drop em’ in the comment section or my inbox! (email is above)
