How Super Apps Are Revolutionizing Field Force Management for BFSI
Digital transformation is an ongoing area of investment for the banking sector. According to a 2023 Gartner survey of financial leaders, 39% use AI/ML, while 29% said AI/ML is planned in their organization.
However, relying solely on CRM and sales enablement tools is not enough to maximize sales performance. Financial services, including banks, NBFCs, and microfinance institutions, need comprehensive field force management software that offers a super app for field agents and managers for better productivity. This enables BFSI companies to achieve better operational efficiency, provide better customer experience, reduce costs, and comply with regulatory guidelines.
Also Read: Dista Sales: Mobile Office for Field Sales Agents
What is a Super App?
A super app is an all-in-one app that performs multiple functions via a single platform. It eliminates the need to use multiple apps for individual functions. Typically, super apps aim to provide customers with a single digital financial services platform to increase user engagement and retention.
What is a Super App for BFSI?
BFSI companies have a large team of field agents who perform tasks ranging from doorstep banking to meeting customers, debt collection, portfolio management, merchant acquisition businesses, and among others.
Relying on manual methods and legacy systems to achieve daily targets and tasks hampers field agent productivity. Therefore, a dedicated app that acts as a mobile office allows them to complete their visits and daily tasks effectively.
Features of Super App for Field Force Management
Field agents working with BFSI companies have several tasks to accomplish in a day. According to industry experts, they spend only 30% of their time on sales activities, while the rest is spent on admin work and other non-selling activities. The super app is a key driver, empowering them with the right tools to improve the overall customer experience.
Let’s look at the key features of a super app.
1. Quick Sharing
One of the key field sales KPIs measured is the upselling and cross-selling ratio. Therefore, field agents must have the right tools to upsell and cross-sell products to customers seamlessly. By using a super app, they can instantly access the right content and share offers and product brochures on the go with customers. This improves customer engagement and increases the chances of lead conversion.
2. Portfolio Management
Field sales reps have several cadences, like meeting with a set of merchants or customers at least once a month. Field force management software like Dista Sales helps reps track and record merchant visits in their portfolio. Moreover, the app allows them to record dispositions and visit details, which improves transparency.
3. Document Management
Field agents are on the road daily meeting prospects and customers. With a super app, they can record meeting notes, collect customer dispositions, upload photos and documents directly from the app. This reduces paperwork and improves data accuracy.
4. Nudges and Alerts
The sales app improves lead actioning by sending contextual location-specific prescriptive nudges and alerts to field agents to ensure timely follow-ups and meetings. It also recommends the next-best action for improving the lead turnaround time. The system sends nudges tailored for field agents for recurring events, nearby customer visits, reminders for document collection, and more.
5. Sales Gamification
The super app for field sales also offers leaderboards to track individual field agents’ progress and performance. It shows the ranking of top sales performers and allows them to track how their peers are performing. It creates healthy competition among agents and pushes them to achieve their targets.
6. Seamless Communication and Collaboration
The super app allows one-tap calling for sales officers to communicate and collaborate with customers, sales teams, and back office staff. It helps them instantly connect with sales managers and get required assistance, thereby improving TAT and offering faster resolutions. Managers can also guide agents in prioritizing accounts and improving customer conversion.
7. Route Optimization
A field agent travels a lot to meet prospects and customers. In several instances, agents take longer routes and end up spending more time on the road and less time engaging with customers. Using a super app, they can navigate to the exact customer location by taking the shortest and fastest routes.
8. Attendance and Expense Management
Field agents have several tasks they need to complete in a day ranging from meeting customers, collecting dispositions, upselling, and more. To help them focus on sales-related tasks, it is crucial to simplify and automate their administrative tasks like attendance and expense management.
A super app allows them to check-in and check-out at the start and end of the day. The app also supports auto check-in and check-out. It allows agents to apply for leave and manage their attendance. Moreover, they can record expenses in the app for seamless reimbursements.
Embrace the Super App Revolution with Dista
Empowering your field force with the right tools is essential for optimizing your resources. Super apps for field sales are bringing a paradigm shift in the financial services industry, enabling significantly superior customer engagement and higher field agent productivity.
Field force management software like Dista Sales, with a location-first approach, is instrumental in improving field agent productivity and performance. Get in touch with us to see the app in action.
Originally published at https://dista.ai/blog/super-apps-bfsi/
