What is a product discovery workshop?

A product discovery workshop is a part of the initial definition and planning phase of creating a new digital product and placing it in users’ hands. Its goal is to fully define the scope of the project and goals that need to be achieved, but also to set expectations for all the people involved in it.

Whether it’s custom software for internal use in a large corporation, a mobile application that connects business to consumers or any other type of digital products and solutions, every project needs to be properly scoped and defined before any production can begin. This is especially true when clients only have a vision of what a product should be like and want the development agency to define all of the other important aspects.

The process of conducting discovery workshops is one of the most important elements of creating a new product, as they are used to:

01. Define the validity of the product idea

02. Fully scope the project

03. Define core functionalities that need to be created

04. Predict & prevent issues that might occur during development

05. Define product goals and indicators of success

06. Create a detailed production plan

By conducting a discovery workshop before a project enters the production phase, you will be able to streamline the entire product development process. You’ll also get a detailed overview of what needs to be done to successfully deliver the project, as well as precise estimates in terms of both budget and timeline.

If you want to find out more about product discovery workshops, their structure and benefits they can bring to your business, click here and download our full ebook for free.