This Phenomenon Helped Me Gain ~100 Followers in One Day

Ryan Canady
Ditch the Grind
Published in
3 min readFeb 1, 2024
Photo by Pauline Bernfeld on Unsplash

I didn’t follow a single additional account yesterday, not even one single soul.

In fact, I probably already follow a few more accounts than I really should.

Despite all of that, I was able to gain roughly 100 new followers yesterday, and I have to attribute it to a phenomenon that you are probably familiar with.

It’s called the “Snowball Effect”, and it plays a major role in how follower counts grow over time.

I can’t even tell you the amount of time and energy that it used to take to add 100 followers in a day.

Now… well it comes more easily.

That ISN’T a testament to me, that’s a testament to math and to consistency.

If you are ever tempted to throw in the towel on your daily writing and engagement, I urge you to consider the dividends that it can pay to you later.

Do you:

  • Want to expand on the total number of followers on your account?
  • Want to see that follower number grow by leaps and bounds?
  • Wake up to brand-new and exciting follower numbers on your account each morning?

If so, then you need to read on about how this is starting to happen for me now.

Follower Gains Get Easier with Time Because Your Network Grows

Photo by Iván Díaz on Unsplash

We all start out as a relative unknown when we sign up for Medium.

There is no getting around the fact that it can feel like shouting into the void when you have only a few dozen followers.

Have you ever felt the emotions of a >10 view article?

We have all been there!

The good news is that it doesn’t last forever. In fact, if you just keep pushing forward, you will ultimately end up reaching a point where you don’t have to push nearly as hard as you once did. Things will just start to happen, almost like magic!

A big part of what makes this work is an expanding network.

As you write more and as you form the genuine connections that we talk so much about, your work and name get distributed to a wider audience of people. Those people may then decide that they want to follow you as a result.

Then, as an additional bonus, you might get mentioned in there article, and that further gets your name out there.

Don’t worry, I have definitely noticed when people have done this!

Over time that network just grows and grows until it is feeding itself automatically.

Reaching My COMPLETE Audience

Photo by RU Recovery Ministries on Unsplash

In addition to working on expanding my network, I have also recently been working on producing content for my entire audience.

Sure, I have produced plenty of content for the audience that happens to show up and be on Medium during the same hours that I am awake and active, but I was missing something.

The main thing that I was missing was any kind of outreach to people who live and work in different time zones.

I have plenty of followers and accounts that I subscribe to from other countries.

Why then was I not producing content for them at a time that worked best for them?

The truth is….

I just didn’t give it enough thought. I was too eager to press the publish button and launch my next piece of content out there.

No more!

Now, I try to make sure to have at least one piece of content for audiences outside of the time zone that I live in.

If you want to see your follower number continue to expand, I highly recommend doing this.

Get out there, create content for all of your audience, and keep working on expanding your network.

Start pushing that snowball, and it will eventually start to push itself!

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Ryan Canady
Ditch the Grind

Lily (the dog) and I are on a quest to help educate and inform writers about this craft that we all love, join us!