Crypto PR 2020: How Ditto Secured Speaking Slots for Five Clients at Paris Blockchain Week
From planning and creating client-owned webinars to securing speaking slots at virtual conferences, panels, and events, Ditto quickly adjusted its approach to crypto conferences in 2020 to take advantage of the countless online opportunities for clients to gain awareness and credibility. And for Paris Blockchain Week, Ditto secured speaking opportunities for Blockchain.com, Token Metrics, and Uphold.
Clients hire Ditto for more than just media relations. They want to gain awareness — both broad and targeted, inside and outside crypto — and look to us to utilize as many appropriate channels as possible. This year presented us with a huge opportunity to put clients right in front of their peers, partners and customers through a range of online speaking opportunities.
In fact, securing speaking slots for five clients at Paris Blockchain Week was the culmination of a year-long effort. The Ditto team set out early this year to get ahead of the online trend and build strong relationships with both conference organizers and projects in the crypto community.
Here’s how Ditto captured the online speaking space for its clients in 2020:
Behind-The-Scenes: When Covid-19 began, Ditto quickly reached out to some of the top conferences in crypto to understand how they were thinking about events in 2020. We also monitored in real time smaller speaking opportunities that began to pop-up.
Moved Quickly: Recognizing everything was going virtual, Ditto reached out to over 60 crypto and fintech conferences and events to begin conversations about virtual panels. We knew we could provide certain value for these venues during uncertain times.
Doubled Down on Virtual: Seeing how valuable virtual events could be for clients, Ditto planned client-hosted webinars, securing reporters to moderate and filling the panels with top thought leaders in crypto.
Get the Results: Ditto secured a total of 54 speaking engagements for our clients this year. Here are some of the highlight panels, webinars, and speeches we secured this year:
- Asia Blockchain Summit: Ledger, Algorand
- RealVision “The Crypto Happening” Event: BinanceUS, Anchorage
- Futureproof: ZCoin
- LA Blockchain Week: Anchorage, Ledger, Uphold, Ren, MEW, ZCoin
- Liquidity2020: Anchorage, MEW, Uphold
- Reimagine 2020: BinanceUS, Ledger
- Iconic Holding webinars: MEW, Uphold, Polymarket, Ren and more
- Quantum Economics webinar: Uphold, Algorand, Ledger
- CryptoMondays panels and webinars: Uphold, Ledger, Algorand, and more
- Paris Blockchain Week: Uphold, Token Metrics, Ledger and more
Speaking opportunities are an important way to get in front of customers with company news or thought leadership. From conferences to webinars, online conversations with industry leaders are happening 24/7. And unlike in the past, you don’t have to spend money and time on travel. You can do these from the comfort of your home or office. Ditto works closely with you to learn your business goals, and presents opportunities tailored to help you meet them. If you’re interested in speaking opportunities, reach Ditto CEO, Trey at trey@dittopr.co.
