Ditto COVID-19 Case Study

Every industry, company, and employee has been affected by this pandemic. People all around the world have faced challenges requiring a multitude of creative solutions to keep their businesses afloat — and Ditto is no exception.

Since the start of the Coronavirus pandemic, Ditto has been hired by over 10 companies to navigate communications during this crisis. From fintech and edtech to consumer brands, companies are turning to Ditto to give smart counsel and get big awareness.

In all, nine of Ditto’s clients have had over 115 mentions, with over half those hits being with Tier 1 media. In the past month, those clients conducted a total of 74 interviews, with 46 of them with Tier 1 media.

What we found:

• Clients who fared best during COVID-19 have been those who can move quickly to comment on news of the day and be flexible with our rapid response approach.
• Clients with consistent regular announcements in the news continued to gain coverage during COVID-19.
• To succeed during this time, Ditto needs to maintain strong media relationships, a deep understanding of the clients’ industry, smart technologies, and a day-over-day approach to the press

To see in greater detail how Ditto has learned and growth during the coronavirus, please view our full COVID-19 Case study here.