Ditto November 2023 Media Recap

Sam Shillet
Ditto PR’s TrendComms
3 min readDec 12, 2023

Ditto PR had another big month in November. From top-tier coverage including broadcast and connections with top reporters, the firm delivered across the board. Ditto secured 44 hits in November, with a major live broadcast hit on Bloomberg TV, as well as features in CNN, Forbes, and Fortune. We also secured coverage for clients with Fox Business, Reuters, Fast Company, Inc., Bloomberg, and the Information.

Finance and Professional Services

Business and Financial Media

The Mercer team continued its winning streak by having Olaolu Aganga, US CIO on Bloomberg TV’s The Close discussing market trends.

Mercer’s Rich Nuzum and Max Messervy had two interviews with mainstream tier-one targets at Axios and Semafor.

Direxion was featured on Schwab TV, Reuters, and Fox Business discussing all things Nvidia.

The Cardless team secured a big feature in Forbes around credit card rewards and how they work with businesses to launch cards.

Trades

Our insurance accounts like Argo Group and Canopius maintain top coverage in trade outlets for news announcements and more. Ditto secured two interviews for Argo’s Jayson Taylor, one with Inside P&C and another with Intelligent Insurer, to provide insights on the E&S market and predictions for 2024.

Canopius’s growing cannabis cyber solution news was covered by Intelligent Insurer, Reinsurance News, Insurance Business twice, and Intelligent Insurer.

Mercer also got trade coverage in FundFire, while Direxion continues to own ETF and financial trades, appearing in ETF.com and ETF Express.

Artificial Intelligence

Mainstream

AI client Vital’s founder David Gull had his byline placed in BuiltIn. We are currently working with LimeWire on some major upcoming news.

Crypto and Web3

Broadcast

Bitstamp’s US CEO Bobby Zagotta was featured on Bloomberg TV talking about the SBF trial.

Business and Financial Media

Bobby’s commentary on the SBF trial appeared in Bloomberg, CNN, Fast Company, Inc., and Kitco. He also spoke with Bloomberg’s Hannah Miller.

Wormhole had a major funding announcement that was covered by Bloomberg, Fortune, and The Information.

Bakkt CEO Gavin Michael’s commentary appeared in Inc. as well.

CoinScan’s Evan Steinhilb gave a full product demo to CNBC’s Ryan Browne.

Trades

Our new client, Discover Crypto, appeared on the Crypto Coin Show and in Crypto News.

The Wormhole team secured SBF trial commentary early in the month in Benzinga and Blockworks, while the funding announcement was covered by Cointelegraph, The Block, Blockworks, CoinDesk, The Defiant, siliconANGLE, Crypto Briefing and Crunchbase News. Robinson Burkey had his byline published in Blockworks as well.

Bakkt’s CEO Gavin Michael interviewed with CoinDesk’s Ian Allison and Law360 about end-of-year predictions.

Eco’s Andy Bromberg’s quotes on ETFs and the state of crypto were covered by Cointelegraph and Blockworks.

CoinScan was quoted in Blockworks on the topic of layer 2 blockchain adoption.

Bitstamp’s Bobby Zagotta’s commentary on Binance’s CEO stepping down appeared in Blockworks and CryptoNews.

Ditto Coverage:

Ditto’s own Anouk Morin appeared in Inc. and PR News discussing PR reactions to SBF.

Work with Ditto!

Ditto is preparing for a big 2024! If you’re interested in generating this type of awareness for your company, reach out to us at Dittopr.co

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Sam Shillet
Ditto PR’s TrendComms

Account Executive at Ditto PR. Queens born & bred. Wesleyan alum.