Ditto October 2023 Media Recap
Ditto PR delivered another month of top-tier hits for its clients. Between coverage, mainstream broadcast interviews, and connections with top reporters, the firm delivered across the board. Ditto secured 44 hits in October, with a major live broadcast hit at CNBC’s headquarters, as well as another TV feature on CNBC. We secured coverage in The Wall Street Journal, FT, Axios, CNN, POLITICO, Forbes, and Crain’s. We also secured interviews with The Wall Street Journal, Nikkei, FT, Axios, and more.
Finance and Professional Services
Business and Financial Media
The Mercer team made huge noise by having Olaolu Aganga, US CIO on CNBC’s Closing Bell Overtime live in-studio.
Mercer’s Jason Averbook, senior partner and global leader of digital HR strategy’s quotes were highlighted in Digiday twice discussing AI, Gen Z and the office.
The team also successfully secured seven interviews for Rich during the Greenwich Economic Forum, including publications such as the WSJ, Nikkei, Pitchbook, CNBC, FT, and Semafor. This resulted in two pieces of coverage in POLITICO and Axios.
Mercer’s Large Asset Owner survey also got feature coverage in Pensions and Investments.
The Bracewell team has been working hard getting interviews for its top partners including Kelly Koster with Lauren Weber at The Wall Street Journal.
The Cardless team secured a big feature in CNN for its latest TAP Air Portugal announcement. There was additional coverage in Nerdwallet, Awardwallet and other trades.
Trades
Our insurance accounts like Argo Group and Canopius continue to get coverage in top trade outlets. Argo Group secured two interviews for Jayson Taylor, one with Inside P&C and another with Intelligent Insurer, to provide insights on the E&S market and predictions for 2024. We also coordinated two post-WSIA opportunities, one with PC360 for Chris Schramm and Jayson Taylor, and another with the Insurance Speak podcast for Mary Henderson.
Canopius introduced a new cannabis cyber solution to the US which got picked up by Insurance Business, The Insurer, Reinsurance News, and Intelligent Insurer.
Mercer’s Ravin Jesuthasan appeared in SHRM talking about AI and burnout culture. Digiday WorkLife’s Hailey Mensik interviewed Jason Averbook as well on AI.
Direxion continues to own ETF and financial trades, appearing in the Financial Times. The team is gearing up for a big November with an upcoming announcement.
Artificial Intelligence
Mainstream
AI client Alchemie got a huge feature in Crain’s featuring CEO Julia Winter and the rest of their leadership team. The team also started off the month with a big feature hit in Forbes.
Crypto and Web3
Broadcast and Podcast
Wormhole’s EVP Robinson Burkey went on CNBC Crypto World to talk about DeFi, the impact of the FTX collapse on the industry, and more.
Business and Financial Media
Bitstamp’s US CEO Bobby Zagotta was featured in The Wall Street Journal talking about market commentary. Bitstamp was also featured in Axios following an interview at Money20/20.
Trades
Bakkt’s Head of Product, Dan O’Prey’s price commentary was featured twice in CoinDesk and on the Crypto Coin Show. Eco’s Andy Bromberg got two pieces of coverage, one on BTC price in CoinDesk, and the other on the DeCent People Podcast.
CoinScan appeared on the Crypto Coin Show as well discussing its latest funding round. They’re slated to appear on CNBC in November.
Bitstamp’s Bobby Zagotta’s market commentary got picked up in CoinDesk and CryptoNews. Meanwhile, their growth in Europe was featured in CoinDesk and CryptoSlate.
Work with Ditto!
Ditto is preparing for a big 2024 and ready to hit the ground running! If you’re interested in generating this type of awareness for your company, reach out to us at Dittopr.co
