Ditto September 2023 Media Recap
Ditto PR delivered another month of top-tier hits for its clients. Between coverage, interviews, and connections with top reporters, the firm delivered across the board. In total, Ditto secured 53 hits, with 8 broadcast hits, including 4 on CNBC, 1 on Yahoo! Finance, 2 on Nasdaq TradeTalks, and 1 in Schwab. We secured one piece of coverage in Forbes, TechCrunch, Axios, and Fortune, respectively. We also scheduled and staffed interviews with Forbes, The Wall Street Journal, Yahoo! Finance, and more.
Crypto and Web3
Broadcast and Podcast
Bakkt’s CEO, Gavin Michael had a big month, appearing on CNBC’s Crypto World segment twice, first discussing the latest in company and industry news and secondly diving into what’s driving market price. This second CNBC hit also featured Bitstamp CEO Bobby Zagotta, who talked Bitcoin price.
Wormhole’s Robinson Burkey went on Nasdaq TradeTalks to talk interoperability and why it's crucial for realizing blockchain’s true potential.
Eco’s Andy Bromberg went on CNBC’s Crypto World to talk payments and also appeared on Nasdaq TradeTalks to dive into payments systems in Ethereum as well.
Business and Financial Media
Bitstamp’s US CEO Bobby Zagotta made a visit to Washington D.C. to meet with Senator Lummis’ office. The Ditto team reached out to reporters based in D.C. to arrange interviews with Bobby, securing in-person interviews with Hannah Lang from Reuters and Jesse Hamilton from CoinDesk. Ditto also coordinated a LinkedIn Live event from DC featuring Chris Land, general counsel for Sen. Lummis.
The Ditto team also placed Bakkt CEO Gavin Michael’s op-ed with Law360, US Crypto Needs Regulatory Clarity In Order To Thrive.
Trades
Ditto kicked things off with its latest client, CoinScan on their initial funding round and got coverage in Benzinga, CoinDesk, Blockworks, and top newsletters like Axios Pro Rata, Pitchbook, Fortune Term Sheet, and Unchained.
Beam CEO Andy Bromberg was featured in Blockworks discussing Visa’s new stablecoin. Eco doubled down on crypto, which Decrypt and CoinDesk covered.
Cointelegraph also covered Wormhole’s Circle integration.
Finance and Professional Services
Business and Financial Media
The Bracewell team has been on a roll, securing interviews for David Shargel and Bloomberg as well as for Mark Dendinger with The Wall Street Journal. They also secured two other Bloomberg opportunities in September for partners.
The Cardless team secured a big feature in Forbes for its latest perk around the Simon American Express Credit Card, an improved 5% cash-back earning rate at any store within Simon centers.
The Eco team focused on media opportunities for Andy Bromberg around Permissionless and Mainnet, and as a result, secured interviews with Bloomberg and Blockworks.
Trades
Our insurance accounts like Argo Group and Canopius continue to get coverage in top trade outlets. Argo Group got coverage in Business Insurance, PC360, and E&S Insurer as it appointed a new head of New York Construction. Head of Argo Pro, Mary Henderson also appeared on Insurance Insider’s video series to talk rate softening over the past 18 months.
Canopius entered the domestic US excess casualty market which got picked up by Insurance Business, InsuranceDay, Inside P&C, E&S Insurer, AM Best, Intelligent Insurer, Reinsurance News, Insurance Journal, PC360, Carrier Management, and Bermuda Re. It also got coverage around commentary for increases in exposures in Insurance Day.
Mercer’s Ravin Jesuthasan appeared in SHRM talking about AI and burnout culture. Digiday WorkLife’s Hailey Mensik interviewed Jason Averbook as well on AI.
Direxion continues to own ETF and financial trades, appearing in ETF Express, MarketWatch, Vetta Fi twice, and Zacks. Ed Egilinsky also appeared on Schwab Network’s video series talking about crude oil ETFs.
Cardless’s Simon news also got picked up in Nerdwallet, Danny the Deal Guru, The Doctor of Credit, and the Frequent Miler.
Artificial Intelligence
Mainstream
Ditto continues to get big wins for AI clients. We worked with legacy tech company LimeWire on their acquisition of BlueWillow which got feature coverage in TechCrunch, Axios and its newsletter, Decrypt, and live broadcast coverage in Yahoo! Finance.
Alchemie interviewed with Forbes and a feature is slated to go live in October.
Work with Ditto!
Ditto is preparing for a big October and ready to hit the ground running in Q4! If you’re interested in generating this type of awareness for your company, reach out to us at Dittopr.co.
