Ditto’s Analysis of COVID-19 Media Coverage

Aubrey Clemans
Ditto PR’s TrendComms
1 min readMay 22, 2020

COVID-19 has shifted the media landscape, from who writes what, to a wholly fresh context for all news. In an effort to keep you up to date on the latest information regarding the coronavirus pandemic and how it impacts your business, we have researched how various media outlets have been covering COVID-19.

In this report, we’ve analyzed media coverage from March 30th to April 10th, 2020 on ABC Nightly News, Bloomberg, Business Insider, CBS Evening News, CNBC, CNN Online, CNN Evening News, Fast Company, Forbes, FOX Nightly News, and NBC Nightly News.

What we found:

  • People previously specializing in hospitality and technology are now covering government responses and healthcare.
  • Over the course of two weeks, outlets included stories on the shift in education, long term effects on families, and impacts on infrastructure and the economy.

To see in greater detail what these outlets covered, please see our media coverage report here.

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