How Not to Address Being Hacked: SEC Edition

Steven Melfi
Ditto PR’s TrendComms
2 min readSep 22, 2017

WSJ’s Editoral Board:

The Securities and Exchange Commission let slip Wednesday evening — nearly half way into a 4,000-word statement on cybersecurity — that it learned last month that a hacking “incident previously detected in 2016 may have provided the basis for illicit gain through trading.” In journalism, this is known as burying the lead.

So the SEC waited weeks after learning that its filing system had been penetrated for potentially illicit gain to disclose the break-in. And then it discreetly dropped the news into a lengthy memo advising companies and exchanges about their regulatory obligations to manage and disclose cyber risks.

A few questions: Why didn’t the agency report the incident when it occurred last year — and exactly when? — and what took it so long to figure out that the hack might have resulted in illegal trading activity?

If Vegas was taking bets, I’d put a lot of cash down on more bad news coming out about this hack in the near future. While they are a government entity and have some protection as to what they disclose to the public, they still leave a lot of questions to be answered. Like why didn’t they follow their own disclosure guidelines?

From a crisis communications perspective, it’s always better to get out in front of an issue than hide and let information dribble out piece by piece.

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