Newsletter Realness
Published in
1 min readMar 16, 2018
TheSkimm, which specializes in summarizing the news, is making news, having announced a $12 million fund raise.
A few of my takeaways/pieces of context:
- It claims to have 7 million subscribers. Circulation numbers for leading traditional news organizations top out at 2 million.
- It doesn’t report on news but rather rewrites it in plain language. Information overload is real, and people crave both shortcuts and relatable stories.
- Will its proposed paid subscription service work? Consider it Chapter 25 in the long saga of media companies trying to figure out how to monetize their business models.
