Ditto TrendComms
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Ditto TrendComms

Survey: Targeting Consumers in 2020

According to a new consumer survey Ditto conducted around shopping for Mother’s Day, which was conducted on March 10, 2020 and prior to the Covid crisis, an astonishing 42 percent of respondents say they purchase their gifts at the actual store.

Why This Matters: Millions of people may be shopping online for the first time ever for Mother’s Day. For brands, this is the largest opportunity in the history of retail to attract more, new customers, but it has to be done the right way. Consumers that did not previously shop online, are now getting acclimated to accessing services digitally.

What the data tells us:

  • New Online Generation of Shoppers: Out of the 366 respondents, more people purchase gifts in-store (42%) than on Amazon (20%) or other online retailers (9%).
  • Giving Back Still Important: 54% said that they would be more likely to buy directly from a company that donated a portion of the purchase to charity.
  • Last Minute Shoppers: 40% said that they purchase their Mother’s Day gifts about 1–7 days in advance, while 37% said that they purchase their gifts anywhere between 1–2 weeks in advance.
  • Price Matters: 50% said that their price range for gifts is between $20-$50.

The Little Things Matter to Customers: 80% said that they would be more likely to buy directly from a company that offered free shipping, and 69% said that they would be more likely to buy directly from a company that offered easy returns.

Be Smart: Regardless of the holiday, living remotely and staying away from crowded areas will be America’s new normal for the foreseeable future. Many companies are almost entirely e-commerce while other brands are adapting to a new sales approach. Some will thrive, others will fail. But we cannot ignore the fact that we are now almost entirely an online shopping country.

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Trey Ditto

Trey Ditto

CEO of Ditto PR, Brooklynite, new Dad, Crypto and tings