Three Steps Any PR Person Could Take Today and Become the AI Hero in Their Office

It’s always a little jaw-dropping when I chat with peers in other PR firms and stumble upon the revelation that they aren’t riding the AI wave yet. The PR domain hasn’t exactly been the poster child for tech-savviness. The hesitancy towards new-fangled tech, albeit perplexing in this digital age, is somewhat on-brand.

At Ditto PR. It’s a stark contrast, really. We’re nestled amidst a myriad of AI startups, and the beauty of AI isn’t lost on us; it’s woven into the fabric of our daily operations, enriching not just our work lives but also propelling our clients’ narratives into a future brimming with possibilities.

So, I wanted to let PR people reading this steal three ways we use AI in our office:

Transcend Traditional Note-taking:

• Otter.AI or TL;DV: Bid farewell to frantic note scribbling during crucial meetings. Employing tools like Otter.AI or TL;DV not only ensures precise transcription but also delivers organized and summarized notes. The age-old scene of a lone junior PR personnel scrambling to jot down key points is now a relic of the past.

Engage in AI-powered Dialogues:

• ChatGPT: Navigating through ChatGPT’s interface might appear daunting, yet the reality is far from it. Engage in conversations to:

1. Delve deeper into client-centric information, industry landscapes, and competitive spectrums.

2. Ideate on pertinent topics for client communication, enriching the PR narrative.

3. Expedite story summarization and client correspondence with a touch of AI-assisted finesse.

Amplify Social Media Outreach:

• Taplio: Heralded as a stellar social media tool, Taplio could be the linchpin for propelling client stories on LinkedIn. Although it may not mirror your stylistic nuances perfectly, it’s a robust step towards broadening your social media impact sans the shackles of perfectionism.

Embarking on the AI odyssey isn’t an esoteric endeavor reserved for the tech-savvy elites. It’s a tangible, attainable goal that could significantly elevate the efficacy and reach of your PR endeavors. The future beckons, laden with AI’s promise. It’s high time PR firms responded to the call, transitioning from mere spectators to active, adept players in the AI arena.

#AIDrivenPR #PRInnovation #TechSavvyPR 🤖🚀💡