Why this Cryptocurrency will succeed

It was no surprise how well Kik did with their Kin ICO.

Kin is an ERC20 Ethereum-based cryptocurrency that was created in May to encourage developer activity and user participation on the Kik chat app and bot store. It will be used as the primary currency on the chat app, meaning engagement generated by someone like a group chat leader or by an automated service like a bot will be compensated with Kin payment from the Kin Rewards Engine.

Simply put: ICOs created by a company with an instant customer base will be much more likely to succeed. It gives the token credibility, instant investors and an instant use for the currency. Similarly, partnerships with companies and retail shops that have agreed to accept the token will help with success.