Fashion Brand IPOs Worth Your Investment

Listen Up, It's Leesh!
DIVINE Magazine Detroit
6 min readFeb 8, 2024
Rocky Mountain College of Art and Design

The fashion industry has seen its fair share of ups and downs, particularly in recent times. However, despite economic uncertainties and market volatility, there are still opportunities for investors to capitalize on the potential growth of fashion companies through initial public offerings (IPOs). This comprehensive guide will explore some of the best fashion IPOs to consider for investment purposes. By analyzing industry trends, market conditions, and expert opinions, we aim to provide valuable insights for investors seeking to navigate the dynamic world of fashion IPOs.

The Current Landscape of Fashion IPOs

The fashion industry has experienced a flurry of IPO activity in recent years, showcasing the resilience and appeal of the sector. From major luxury conglomerates to emerging direct-to-consumer brands, companies across the fashion spectrum have sought to capitalize on investor interest and fuel their growth strategies through public offerings. However, it is important to note that the fashion IPO market is not immune to the challenges and uncertainties present in the broader economic landscape. Factors such as inflation, interest rates, and geopolitical tensions can impact investor sentiment and the success of fashion IPOs.

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When considering fashion IPOs, it is crucial to identify the key players that have captured market attention and demonstrated potential for long-term growth. One such player is Skims, the shapewear brand founded by Kim Kardashian. Skims has been making waves in the industry and is rumored to be valued at close to $4 billion in a recent fundraising round. The brand’s ability to tap into the athleisure trend and its strong celebrity backing make it an attractive investment opportunity.

Birkenstock

Another noteworthy fashion IPO is Birkenstock, the iconic German footwear brand. Birkenstock’s highly anticipated IPO generated significant buzz, and despite a lackluster debut on Wall Street, the brand’s strong reputation, loyal customer base, and commitment to sustainability position it as an intriguing long-term investment.

Industry Experts’ Perspectives on Fashion IPOs

To gain further insights into the fashion IPO market, we reached out to industry experts and investment bankers who specialize in the fashion and retail sectors. Their opinions provide valuable perspectives on the future trajectory of fashion IPOs and the underlying factors driving deal activity.

Ben Frost, global co-head of the consumer retail group at Goldman Sachs, believes that we will continue to see more deals in the fashion and apparel industry. Frost highlights the benefits of scale and emphasizes that shifting consumer impulses create both opportunities and challenges for companies in the sector.

Celonis

Carmen Molinos, global co-head of consumer retail investment banking at Morgan Stanley, acknowledges a slow start to the year for M&A activity but expects a wave of luxury consolidation to continue. Molinos emphasizes the importance of scale in times of economic uncertainty and the diversification of portfolios to deepen customer engagement and expand geographic reach.

Alexandra Soto, chief operating officer at Lazard, points out the conflicting trends in the fashion industry’s M&A environment. Soto highlights the consolidation trend among large fashion groups and the challenges faced by independent brands in a highly competitive landscape. She also notes the emergence of new dynamics, such as the impact of inflation, changing demand patterns, and the need for greater agility in response to a rapidly changing environment.

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David Shiffman, partner and co-head of the consumer retail group at Solomon Partners, argues that the retail sector has been oversold for too long. Shiffman believes that private equity’s fear of the “Amazon effect” and the concentration of market capitalization among top retailers has overshadowed the potential of great fashion businesses. He anticipates increased interest in branded apparel, footwear, and accessory businesses, particularly those in the luxury and branded goods segment.

Elsa Berry, managing director and founder of Vendôme Global Partners, acknowledges the importance of scale and competition in the luxury fashion industry. However, she notes that limited sizable targets are left for acquisition, and many small to medium-sized companies are struggling or experiencing slow growth. Berry also highlights the negative investment context caused by uncertainties such as high-interest rates, inflation, geopolitical tensions, and softening demand in key markets.

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William Susman, managing director at Threadstone, believes that the fashion and apparel deal market is heating up, albeit with a soft opening rather than a crush of deals. Susman points out that the effects of the pandemic are behind us, and while the retail environment remains challenging, strong brands with scale and profitability can find buyers. He emphasizes the attractiveness of sectors such as accessories and luxury, where consumer demand remains robust.

Promising Fashion IPOs to Watch

Based on market analysis and expert opinions, we have compiled a list of promising fashion IPOs to watch in the coming months.

Skims

ELLE

With its innovative approach to shapewear and strong celebrity endorsement, Skims has the potential to disrupt the market and capture a significant share of the growing athleisure trend. The brand’s high valuation and expanding product offerings make it an intriguing investment opportunity.

Birkenstock

InStyle

Despite its lackluster Wall Street debut, Birkenstock’s strong brand reputation and commitment to sustainability position it as a long-term investment. As consumers increasingly prioritize comfort and sustainability, Birkenstock’s iconic footwear could continue to resonate with a wide audience.

Shein

Fashion United

As one of the fastest-growing e-commerce fashion brands globally, Shein has gained a massive following by offering trendy, affordable clothing options. With its strong digital presence and global reach, Shein could be a lucrative IPO investment.

Golden Goose

Golden Goose

Known for its distinctive and fashion-forward sneakers, Golden Goose has emerged as a sought-after brand in the luxury footwear market. The brand’s focus on craftsmanship and unique design aesthetic could make it an attractive IPO opportunity.

Reformation

Future Learn

As sustainability becomes increasingly important to consumers, Reformation’s focus on eco-friendly fashion positions it well for future growth. The brand’s commitment to transparency and ethical production could make it an appealing IPO investment.

The Runway’s Risks and Worths

It is important to note that investing in IPOs carries inherent risks, and thorough due diligence is essential. Investors should carefully consider factors such as the company’s financial health, market positioning, competitive landscape, and growth potential before making investment decisions.

SOLIDWORKS

The fashion IPO market presents both opportunities and challenges for investors. While the sector has experienced a wave of consolidation and promising IPO debuts, uncertainties such as inflation, interest rates, and geopolitical tensions can impact investor sentiment and the success of fashion IPOs. By considering expert opinions, industry trends, and the potential of key players in the fashion industry, investors can navigate the dynamic landscape of fashion IPOs and make informed investment decisions. As always, thorough research and due diligence are critical when evaluating investment opportunities in the fashion sector.

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