SNIPES USA Releases 313 Day Adidas Top Ten On Citywide Tour Includes Free Gift from Local Designers, Dez Delmar, Corner Store Goods and More!
To celebrate 313 Day, Streetwear and sneaker retailer SNIPES, collaborated with Adidas to create the 313 Day Top Ten exclusives and curated a celebratory, citywide tour featuring Detroit bases designers.
In true trendsetter fashion, Detroit became the first city to assign individual, private phone numbers in 1879. To satisfy the growing U.S. population, the 313 area code, one of the original area codes in the North American Numbering Plan, was assigned to the state of Michigan in 1947 and covered the Southeast portion of the state. Since then, the 313 area code has been worn as a badge of honor and identity for every native Detroiter, culminating with the establishment of 313 Day, Detroit’s citywide hometown celebration.
The city of Detroit is known to celebrate in style, and that only heightens on 313 Day. “No one reps their city like Detroiters do.”, a fact that Jasmine, social media manager for Snipes USA, couldn’t help but point out as we chatted briefly about her experience of the Detroit All Day Snipes 313 Day Tour festivities. She described a display of Detroit pride from their first stop on the tour from a man wearing a huge, iced out 313 chain. On another stop, attendees were seen wearing previous Adidas 313 Day releases all around.
“No one reps their city like Detroiters do.”
When Snipes first arrived in the US in 2019, as a street and sportswear brand, 313 Day was already on the radar as a significant chance to engage with and embrace Detroit’s sneaker and streetwear culture. Since 2021 Snipes has worked with Adidas to create an exclusive 313 Day sneaker for the city, this year Snipes collaborated with adidas to bring Detroit an all new Top Ten in a way that gives back to the community while rebuilding the excitement of the hunt for sneakers.
Detroit All Day tour truck parked at the Snipes, Redford location.
On March 13, Snipes USA partnered with Pizza Cat to host Detroit All Day, a five-stop tour. At select SNIPES locations throughout the Metro Detroit area, Detroit sneaker-heads of all ages could secure a pair of the 2024 Adidas 313 Day Top Tens at the mobile pop up shop as well as exclusive free gifts from Detroit fashion designers in honor of 313 Day. The 313 Top Ten Hi OG features a leather upper and full lace closure with a silver 313 base charm, and “ADIDAS TOP TEN patch on the tongue. The sleek, blue design with white accents, features Detroit’s signature area code, “313”, in grey embossed lettering at the heel. The phrase “RAISED FROM CONCRETE” is painted in blue on the insoles.
[The hunt] is more about having fun. We’re bringing back the excitement in the hunt for sneakers. Its not pulling up to a store and standing in line anymore. We want people to have fun with it, follow us around!
-Ryan Cassar, Snipes
The tour stopped at the following SNIPES stores: Southfield, Gateway, Harbortown, Redford, and Conner. At each location of the five-stop tour, SNIPES partnered with a different Detroit based designer — Rick Williams from Distinct Life, Dez Delmar, The Hip Hop Lab, and Corner Store Goods — to provide each patron with an exclusive gift with purchase, from designer Tees to tote bags, that honor the spirit, pride and creativity of Detroit.
Detroiter posed with Dez Delmar exclusive 313 Day tote bag.
At the Redford pop up location, the fourth stop on the tour, the day’s enthusiasm was nowhere close to dying down. Attendees were enthusiastically on their third, if not fourth stop of the tour enjoying the festivities.
Detroit based Fashion Designer, Dez Delmar poses with the exclusive 313 Day Dez Delmar tote bag.
As the 313 Day exclusive Adidas Top Tens were distributed in custom Dez Delmar tote bags, Detroit classics mixed by Detroit based DJ, Dj Killa Squid blared from the outdoor speakers. Squid has worked with other iconic Detroit fashion brands like Cartier.
Detroit based DJ, Killa Squid during her set for the Detroit All Day Tour.
In the spirit of giving back to the community as well as cultivating the next generation of sneakerheads, a $10,000 contribution was awarded on behalf of Snipes to founder of the Pure Heart Foundation, Sherelle Hogan, to support the foundation’s Cycle Breaker initiative, and 19 Pure Heart Scholars participated in the 313 Day Snipes Shopping Spree activation.
Pure Heart Foundation Scholars at the Detroit All Day Snipes event- Redford, Mi.
