05 tips for engaging consumers in your apps

Nowadays it is necessary to engage your users to determine the success of your project. At the time before the digital age, only user acquisition could already be used as the main metric to measure the effectiveness of the mobile application. But now things are different.

Download rates alone don’t say much. How you engage and retain users is what dictates the success of your app now. The market is much more competitive than before and, with that, comes the challenges that many companies need to overcome to maintain their business.

So, to help with this problem, we’ll share five tested tactics to engage and retain app users. The success of your project may depend on changes, and we at Divisio can help.

Have a great reading!

What is Engagement and Retention?

Engagement is known as the way that active users are in the app. Market trends describe that highly engaged users are those who have more than 10 sessions per month.

This concept is directly connected to the retention concept, which means keeping users active at your base. It can be measured by the percentage of users who return to the application within 3 months after the first session.

Companies have to worry about what their users are thinking about their project and how to improve it to get even better results. These two definitions make it clear.

The difficulty of retaining and engaging app users’

According to Quettra, an Android application loses, on average, 77% of active users within three days after installation. After 30 days this number increases, reaching a 90% drop, and in 90 days, the loss can reach 95%..

Not having satisfactory results is a bad thing for your business, as well as being frustrating. But, we can help you with this problem and make things simpler with these 5 tips. Apply to your business plan to engage and retain more users for your app.

1. Help your user to have an efficient onboarding in the application

The user experience dictates the success of your project here. Making an app difficult to understand and use is a problem that needs to be solved, and the biggest obstacles can be:

• Many forms to register;
• Many obligatory information;
• Features and functions difficult to understand;
• Many procedures for downloading.

The simpler and easier to use, the better the experience involved and the engagement. Just think: an intuitive and easy application is better than a complicated one.

First impressions are definitive, as is the user experience. You may:

• Facilitate logins and account creation (minor registration steps, various registration options, etc.);
• Do not overwhelm users with too much information from the get-go. Offer step by step explanations when the user reaches certain points.
• Teach through action to expose the necessary gestures / actions in the application experience.

2. Send push notifications

Sending notifications reminds users that they have downloaded the app. This feature can increase active sessions by up to 53%.

You are in a competition with other apps and even for a space on a mobile device, evaluate all the strategies.

Through segmentation messages based on behavioral data and preferences, push notifications can encourage the use of the app. Thus, the application will provide reasons for the user to return to using the app. You can also bet on discounts or promotions on a service / product.

3. Offer a personalized user experience for the app

Make your app personalized. This generates unique experience, shows that you are interested in pleasing your users and is concerned with their needs, making them become an engaged and permanent member. The user experience helps brands to be recognized.

Get to know your users and give them a personalized experience. Generating proximity between brand and consumer is one of the current premises. A good tip is to include the user’s name on screens and messages, thus generating proximity.

4. Boost your app with benefits for the user

Give benefits to your users. In this way, you stimulate and encourage engagement effectively. Your users can even call other people to install the app.

Here are some ideas of what to do:

• Exclusive access to content;
• Discount coupons;
• Promotions;
• First-hand updates;

It all depends on the nature of your app. If it’s an app that allows you to shop, discounts can be a good idea, and regular apps can offer rewards based on usage. Evaluate the best options and put them into practice to see the difference.

5. Keep the app regularly updated

An app that does not change and does not innovate will surely lose the majority of its users. So, update the application experience with new features and personalized content.

Always pay attention to what your users are saying about the app, monitor and ask for feedback. Know what to change, and why to change. That way you can shape your app so that it meets the needs of those who use it.

User engagement and retention is worth much more than just acquisition. Converting a user to a customer can guarantee the success of your project. This will bring satisfactory future results, in addition to loyal users who will already know the advantages of downloading something developed by your company, with that you will always be one step ahead of the competition. Divisio is always concerned about its users and is always looking for strategies to improve their experiences, do not waste time and start too.