E-commerce experience and the challenges to be faced
E-commerce is the buying and selling of good or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce. The companies sell through their own virtual stores. With this, the consumer can make his purchase through digital platforms and various devices: computers, tablets and smartphones.
For the customer, accessing the online store, browsing the products and buying the desired items can be simple. But for the store, the process is more complex — The assembly of the e-commerce includes photos and videos of products, description of specifications of each item and partnerships with suppliers and carriers, the latter responsible for logistics. And also forms of payments, marketing strategies and customer service.
Online shopping has increased significantly because of pandemic. So, technological advancement requires a certain adaptation. The digital age has arrived and with it several changes are emerging. Find out more with this Divisio article.
Let’s see examples of the main challenges of e-commerce:
Logistic capacity
One of the great challenges to be overcome in B2B e-commerce is in logistics, in the ability to serve customers as fast as serving a traditional customer. Have transparency with the consumer, where there is always a care so that the combined information of term, payment and shipping are fulfilled by your team. Sending the wrong product or surpass the delivery date can be bad for your company’s image.
Software aid
Good software helps to effectively promote customer satisfaction — Control is facilitated and the information of all stages is synchronized in a single interface. It’ll be possible to check data and metrics to see how your e-commerce is doing and where it can go.
Establish a good relationship
Offer a quick response to consumer requests, providing greater agility in resolving any problems during the transaction. . Make things as simple and practical as possible. Your customers probably don’t want a lot of paperwork to buy a product.
Agility in service
Create a good experience for the client. It’s from the relationship that is created that the purchase decision will be made or not. Have a good customer service. Price is no longer the deciding factor, but the customer’s experience with your brand and the differential it offers.
Optimize mobile access
Adapt your technology for access via cell phone and other mobile devices. Make your site responsive and present all its features in a smartphone version. To do this, think and create a functional website or application that correctly captures and displays e-commerce products on these platforms so as not to generate unsatisfactory experiences.
Guaranteed access
Ensuring faster access and loading is a good point. Enhance your URL for different screen sizes, via responsive design or through the most recommended alternative: desktop-specific email address.
Avoid cart abandonment
This situation is quite common and can happen because:
- Lack of trust on the website;
- Registration process too long;
- Unattractive payment methods;
- Freight price.
To help control it, reduce the amount of details the user must fill in to register, and focus on items such as shipping and billing. Consider the check-in via social networks and leave the button that calculates shipping right next to the product photo.
Payment integration
Opt for a ready-made and simple template that offers a variety of options when integrating payment. The customer wants to be guided on the approval or disapproval of the purchase, without having to wait day for a return. Using a good payment intermediary can help to reduce dropouts at the time to pay.
Conclusion
Have a good planning ahead and use the tips given here to leverage your sales. Keep in mind the various opportunities that this new service can bring to your company, but, don’t forget the possible challenges and be prepared to deal with them. Turn your challenges into opportunities.. Always keep an eye on what your customers are enjoying or being interested in, do researches and stay up to date. If you are interested and want more tips on how to overcome the difficulties of e-commerce, contact us and schedule a consultation.
