Understand more about the 2 technologies that can leverage your business: AI and Machine Learning

Both technologies depend on data and human programming but at different intensities. The goal is to use these technologies to model the data and create intelligent solutions to transform the way companies manage and relate to their customers.

Digital transformation requires companies to rethink their strategies and search for new alternatives that suit the digital age we are living in.

People are increasingly using mobile devices, and the volume of data has also grown — Using Big Data to analyze information improves the customer experience.

Artificial intelligence

It’s used to create automated responses capable of interpreting users’ questions, managing to offer appropriate responses from a knowledge base. This intelligence has the ability to help your company understand customers and improve communication.

Human intelligence performs an initial programming that will present certain characteristics for the machines, inserting sets of information related to the world — To make the devices capable of simulating human capacity, performing intelligent activities through programs and algorithms.

Companies are able to reduce process errors and can achieve a higher degree of accuracy, they make environments more capable to deal with risks, reducing the chances of failures. With this feature, companies can automate some functions, reducing costs and optimizing time.

Invest in Artificial Intelligence for your company. You’ll be more inserted in the digital world, and it may even help in your e-commerce strategies. Innovate to survive.

Machine Learning

Responsible for combining historical data in the system — The information is captured and provided, helping personalization and customer service.

Machine Learning is the operational base of artificial intelligence, making it easy to use and making activities run within your systems.

It’s applied in specialized tasks such as:

• Copy the logic of reasoning and the mechanisms of human neurons. The machines don’t need to be programmed all the times, the central systems learn from the interactions.
• Collect data, store and cross it, and also learn from it without the need for human interaction.
• Allow machines to learn from previous calculations and make new decisions and have reliable results. The data adapts independently.

Companies must invest in Machine Learning to stay relevant in the market. It’s like the second stage of Artificial Intelligence. Using this technology can bring: a greater conversion of customers, an increase in the company’s relevance in the market and a reduction in human errors.

Conclusion

A.I and Machine Learning have their own specifications, but they are connected and work together to improve the companies’ business model. Studying these two technologies and implementing them in your company is a big step towards innovation. Don’t waste time and use technology to your advantage.